Social Media Specialist, UNLV Enrollment Management, Campus Relations and Visitor Experience [R0153136]

About this role

The University of Nevada, Las Vegas (UNLV) appreciates your interest in employment. We ask that you keep in mind the following when completing your application:   • Once you start the application process you cannot save your work. Please ensure you have all required attachment(s) available to complete your application before you begin the process.   • Required attachments are listed below on the posting. Your application will not be considered without the required attachments.   • Please note that applications must be submitted prior to the close of the recruitment.

Once a recruitment has closed, applications will no longer be accepted.  If you need assistance or have questions regarding the application process, please contact Human Resources at (702) 895-3504 or unlvjobs@unlv.edu .

Job Description The University of Nevada, Las Vegas invites applications for Social Media Specialist, UNLV Enrollment Management, Campus Relations and Visitor Experience [R0153136]

ROLE of the POSITION

The Social Media Specialist is a dynamic, strategic, and creative professional responsible for developing, executing, and optimizing a comprehensive social media and marketing strategy that strengthens the Campus Relations & Visitor Experience department’s engagement with prospective and current undergraduate and graduate students, families, alumni, faculty, and the broader community.

This role will lead the department’s digital presence by managing and expanding its reach across multiple social media platforms, ensuring brand consistency, and leveraging data-driven insights to enhance engagement and visibility. This includes oversight and content management for Undergraduate and Graduate Admissions, UNLV Online, Registrar, and affiliated initiatives such as the Institute for Financial Literacy and Wellness and the Sands Institute for Chinese Language and Culture, ensuring alignment in messaging, branding, and audience engagement across all platforms. The Social Media Specialist will also collaborate closely with partners across Enrollment Management and campus-wide departments to develop content, align messaging, and coordinate social media efforts that support shared goals and initiatives.

The specialist will oversee and mentor a student team, fostering a collaborative and innovative environment that supports content creation and audience interaction. Additionally, this position will produce high-quality, compelling video content that captures the vibrancy of campus life, promotes key events and initiatives, and effectively communicates the university’s values and mission.

The Social Media Specialist will also develop and manage paid social media campaigns, strategically leveraging advertising tools on platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube to amplify reach, drive engagement, and support enrollment and event attendance goals. This includes budgeting, audience targeting, and performance tracking to maximize return on investment.

The ideal candidate is a proactive storyteller with a strong grasp of social media trends, digital marketing strategies, paid promotions, and analytics tools, capable of driving impactful campaigns that elevate the university’s presence and engagement across diverse audiences.

May require occasional evening and weekend work to cover events. May require travel to off-campus events.

All positions in Academic Affairs contribute to our core mission: to increase enrollment and promote equitable student success. By addressing systemic obstacles and implementing strategic services, programs, and support, this position will play a part in enhancing student enrollment, retention, successful progression, timely completion, and equitable outcomes, in order to meaningfully contribute to the institution's commitment to expand access, grow enrollment, and promote career-ready student success that leads to timely graduation.

As with all Academic Affairs positions, it is expected that this role will be filled by a person who subscribes to and exemplifies the university's core values in all interactions; demonstrates professionalism and collegiality; is collaborative and a team player; is ethical, transparent, and abides by all university, NSHE, and State laws, policies, and procedures as appropriate to the position; and embraces inclusion to promote belongingness for students, faculty, staff, community partners, and campus guests. With administrative faculty positions, some evening and weekend work may be necessary and there may be occasional travel.

MINIMUM QUALIFICATIONS This position requires a Bachelor’s Degree from an accredited college or university as recognized by the United States Department of Education and/or the Council on Higher Education Accreditation (CHEA) and 1 - 3 years of Related Professional Experience.  Credentials must be obtained prior to the employment start date.

COMMITMENT to DIVERSITY and CAMPUS VALUES A successful candidate will support diversity, equity, and inclusiveness and contribute to a respectful, positive work environment. They will use our Campus Values to guide their decisions and actions and demonstrate our Rebel spirit.

SALARY Salary competitive with those at similarly situated institutions.

BENEFITS OF WORKING AT UNLV • Competitive total rewards package including: • Paid time off, sick leave, and holidays • Excellent health insurance including medical, dental and vision • Comprehensive retirement plans and voluntary benefits programs

• No state income tax • Tuition discounts at Nevada System of Higher Education (NSHE) schools • Tuition discounts for spouses, domestic partners, and dependents

PERKS & PROGRAMS • Employee recognition and appreciation programs • UNLV athletics ticket discounts • Statewide employee purchase program discounts • RebelCard discounts on and off campus • Wellness programming for all UNLV faculty and staff at no cost • Opportunity for career advancements to leadership roles • Connect with collea

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