Assistant Director of Online Marketing, UNLV Senior Vice Provost - Marketing and Communications [R0151963]

About this role

The University of Nevada, Las Vegas (UNLV) appreciates your interest in employment. We ask that you keep in mind the following when completing your application:   • Once you start the application process you cannot save your work. Please ensure you have all required attachment(s) available to complete your application before you begin the process.   • Required attachments are listed below on the posting. Your application will not be considered without the required attachments.   • Please note that applications must be submitted prior to the close of the recruitment.

Once a recruitment has closed, applications will no longer be accepted.  If you need assistance or have questions regarding the application process, please contact Human Resources at (702) 895-3504 or unlvjobs@unlv.edu .

Job Description The University of Nevada, Las Vegas, invites applications for the Assistant Director of Online Marketing, UNLV Senior Vice Provost - Marketing and Communications [R0151963]

ROLE of the POSITION The Assistant Director of Online Marketing, reporting to the Executive Director of Marketing & Communications in Academic Affairs, supports UNLV’s fully online undergraduate and graduate degree and microcredential programs by leading the development and execution of integrated marketing campaigns that drive recruitment, admission, enrollment, and retention. This role oversees UNLV Online multichannel campaigns spanning email journeys, paid digital advertising (including search and social), website development and maintenance, print collateral, and direct mail. The Assistant Director ensures UNLV Online marketing initiatives adhere to university branding and accessibility standards and effectively support enrollment growth in online degree programs.

The Assistant Director collaborates closely with its Marketing & Communications team, UNLV Online, Academic Affairs departments, and university partners to support integrated marketing and communication initiatives for online degree and microcredential programs. This role supports content and creative development and communication journeys in Salesforce Marketing Cloud while using data to inform and improve campaign performance. While this role does not currently include direct supervisory responsibilities, it requires cross-departmental coordination and hands-on execution of high-impact marketing strategies to support a diverse and growing population of online learners. This role requires a proactive, organized, and detail-oriented marketing professional who collaborates effectively and brings expertise in both digital and traditional channels.

Key Responsibilities Include: • Lead the development, implementation, and assessment of integrated marketing campaigns for UNLV’s fully online undergraduate and graduate degree and microcredential programs that support recruitment, admission, enrollment, and retention • Oversee multichannel marketing campaigns for UNLV Online, including paid digital advertising, email journeys, website coordination, print collateral, and direct mail • Manage paid advertising initiatives, including audience targeting, performance tracking, budget coordination, and vendor collaboration • Collaborate with UNLV Online, Academic Affairs departments, and university partners to support content development, campaign execution, and integrated marketing strategies • Oversee communication journeys in Salesforce Marketing Cloud and use data to support campaign performance and engagement • Lead project coordination for UNLV Online marketing and communication initiatives, including timelines, deliverables, and production schedules • Foster coordinated marketing and communication efforts for UNLV Online programs across Academic Affairs and university partners

MINIMUM QUALIFICATIONS This position requires a bachelor’s degree in marketing, advertising, business administration, communications, public relations, journalism, English, or a related field from an accredited college or university as recognized by the United States Department of Education and/or the Council on Higher Education Accreditation (CHEA) and 4 years of related professional experience, or a master’s degree and 2 years of related professional experience in marketing, public relations, digital advertising, or integrated marketing communications. Credentials must be obtained prior to the employment start date.

Knowledge, Skills, and Abilities: • Strong understanding of integrated marketing strategies across digital and traditional channels, including audience segmentation to support recruitment, enrollment, and retention goals • Hands-on experience developing and executing digital campaigns • Experience using tools such as Google Analytics and digital advertising platforms for performance tracking and optimization • Knowledge of brand, editorial, and accessibility standards in public-facing communications • Strong project management skills, with the ability to manage multiple initiatives, priorities, timelines, and deliverables in a fast-paced environment • Highly organized and adaptable, with strong problem-solving skills • Strong attention to detail in grammar, punctuation, and proofreading • Strong interpersonal and relationship-building skills • Ability to work independently while also contributing effectively as part of a team • Excellent written and verbal communication skills, with the ability to develop compelling digital content across platforms and audiences • Strong research skills for content development and strategy • Ability to ensure accuracy, consistency, and alignment in messaging across campaigns • Ensure compliance with digital accessibility standards and university branding guidelines • Support inclusive, student-centered communications that reflect university values

PREFERRED QUALIFICATIONS A master’s degree from an accredited college or university is preferred. Experience supporting enrollment-focused marketing or communication campaigns in higher education

Similar jobs

• Admin Assistant 3, UNLV Foundation - Board Relations [R0153065] — Nshe · UNLV1-Main Campus, Las Vegas
• Administrative Coordinator, UNLV Office of Research Integrity [R0152367] — Nshe · UNLV1-Main Campus, Las Vegas
• *REVISED*Associate Vice President for Advancement Services, UNLV Foundation - Finance [R0152232] — Nshe · UNLV1-Main Campus, Las Vegas
• Associate Director, Disability Resource Center, UNLV Student Wellness [R0153022] — Nshe · UNLV1-Main Campus, Las Vegas
• Assistant Director for Marketing & Communications, Division of Health Sciences — Tamus (TARLETON External) · Stephenville, TX
• Assistant Director of Marketing — Ivy Tech Community College · Sellersburg, IN
• Alumni Engagement Officer, UNLV Foundation - Central Development [R0152455] — Nshe · UNLV1-Main Campus, Las Vegas
• Assistant Director of Outreach Services/Licensed Psychologist, UNLV Student Wellness [R0152973] — Nshe · UNLV1-Main Campus, Las Vegas