Vice President, Head of Marketing Transformation

About this role

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary: The VP, Marketing Transformation will report directly to PayPal’s Chief Marketing & Corporate Affairs Officer and serve as the senior leader responsible for redefining how PayPal’s marketing organization operates – deploying AI at scale, building a modern technology and data infrastructure, and driving the capability development and change management that turns marketing into a best-in-class, future-ready function. The executive will serve as a critical member of the Marketing Leadership Team and a key driver of the marketing organization’s operational evolution.

The VP, Head of Marketing Transformation will own the end-to-end transformation agenda for the marketing function, from technology stack modernization and AI adoption to workforce capability building and operating model redesign. This leader will partner closely with technology, data, finance, and people teams to drive structural and cultural change that enables PayPal’s marketing organization to operate with greater speed, intelligence, and impact. Job Description: • Define and lead the marketing transformation strategy,   establishing   a multi-year roadmap for how PayPal’s marketing organization will evolve its technology infrastructure, AI capabilities, data foundations, and operating model.  

• Define,   build   and own Marketing’s AI strategic roadmap using case identification, prioritization, and adoption across the full function.  

• Lead deployment across creative production, personalization, media optimization, and insights; build responsible-use governance frameworks in partnership with enterprise AI team.  

• Own marketing technology architecture;   lead   evaluation and implementation of MarTech stack including CDP, CMS, and automation platforms.  

• Define next-gen personalization, real-time marketing, CRM, and segmentation requirements; drive 1P/3P data strategy with IT, Privacy, and Legal.  

• Assess capability gaps against best-in-class benchmark; build learning programs and change management infrastructure to close them at scale.  

• Serve as the primary change management leader for the marketing function, developing and executing change strategies that drive adoption of new tools, processes, and ways of working across a large, globally distributed marketing organization.  

• Partner with the   Chief Marketing & Corporate Affairs Officer an d Marketing Leadership Team to evolve the marketing operating model through process redesign, workflow automation, and structural change.  

• Lead full-funnel performance marketing analytics and ROI   measurement,   partner with SVP, Marketing Operations on measurement frameworks and investment governance.  

• Collaborate with Finance to develop investment cases for transformation initiatives, manage transformation budgets, and ensure disciplined resource allocation in support of strategic priorities.  

• Serve as a thought leader   on   marketing innovation, translating emerging AI, technology, and operating model trends into actionable strategies.  

• Build, lead, and develop a high-performing Marketing Transformation team with deep   expertise   across AI, martech, data, change management, and organizational capability building.  

• Represent the marketing transformation agenda with executive leadership and key stakeholders, communicating strategy, progress, and outcomes with clarity and conviction.  

Additional Responsibilities & Preferred Qualifications :

• 15+ years of progressive leadership experience in marketing transformation, marketing operations, technology strategy within large-scale, global, and highly matrixed organizations.  

• 8+ years serving as a senior leader responsible for driving organizational transformation, technology modernization, or capabil

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