Vice President, Marketing

About this role

Who We Are

Arcadia is the AI-powered energy intelligence platform for businesses. We replace fragmented tools and manual workflows with one platform to pay utility bills, buy energy, and advance sustainability — across every location, at enterprise scale.

Trusted by Fortune 2000 companies, Arcadia combines unified data, AI-powered analytics, and expert advisory to help enterprise teams save money, mitigate risk, and cut carbon .

We deliver this through three comprehensive solutions:

• Utility Bill Management: Automating the entire utility bill lifecycle — from data capture and validation to payment processing and auditing.

• Energy Procurement Advisory: Bringing together comprehensive data, AI-powered analytics, market expertise, and a strong partner network to make sophisticated procurement options accessible to all.

• Sustainability Reporting: Verified emissions data with seamless integration into leading sustainability platforms.

Tackling the world's most complex energy challenges requires diverse thinking. We're building teams of people from different backgrounds, industries, and disciplines — united by a belief that energy management should be simple, intelligent, and a genuine driver of business value.

What we’re looking for:

We are seeking a visionary, strategic, and growth-oriented Vice President, Marketing to join the Commercial team. This individual will oversee and hold ultimate accountability for Arcadia’s global marketing function, driving brand authority, demand generation, and product positioning for our enterprise enterprise solutions.

The ideal candidate is a leader of leaders who thrives on cross-functional collaboration, excels at driving operational excellence, and possesses a forward-thinking mindset capable of integrating AI to transform marketing workflows. You will work hand-in-hand with our C-level executives to scale our market presence and execute a long-term strategic vision.

Arcadia is open to fully remote candidates and employees have access to co-working spaces.

#LI-REMOTE

What you'll do:

• Own the brand and category narrative. Build the company into the category-defining name in its market, with positioning and a story that compounds enterprise value and resonates with customers, partners, and future acquirers.

• Build a scalable, accountable demand engine. Stand up a predictable marketing-sourced pipeline across both the direct enterprise and indirect/partner motions, with clean attribution from spend to pipeline to bookings and ARR.

• Lead product marketing and positioning. Sharpen messaging, packaging, and competitive differentiation across the platform and solutions, reinforcing the shift toward high-margin recurring revenue.

• Tie marketing to the financial story. Own marketing's contribution to CAC, payback, sales efficiency, and net revenue retention — instrumenting the funnel so growth is repeatable and defensible in diligence.

• Scale and develop the marketing organization. Recruit, structure, and lead a high-performing team across brand, product marketing, demand generation, corporate communications, and marketing operations as headcount and complexity grow.

• Elevate the company's external profile. Lead PR and thought leadership to build credibility with customers,, the market, and strategic partners - drive thoughtful evolution of the brand’s voice and positioning through published articles and curated events

• Operate as a go-to-market leader. Align tightly with Sales, Partnerships, and Product across a single revenue lifecycle — drive demand generation and partner to reinforce the customer journey with Customer Success leadership

• Functional Ownership & Strategy: Define, oversee, and execute Arcadia's holistic marketing strategy, ensuring complete alignment with our broader business direction and commercial growth goals.

• Marketing Modernization: Serve as a Strategic Integrator by identifying high-level opportunities for AI to optimize marketing department operations, collaborating with technical teams to deploy robust AI solutions and automated workflows.

• Operational Excellence: Set and drive the bar for operational excellence across the marketing organization, working closely with the CCO and executive team to proactively identify growth opportunities and dismantle roadblocks.

• Cross-Functional Synergy: Act as a key influencer and bridge-builder across the company, establishing clear performance expectations between marketing, sales, product, and operations.

• Cultural Leadership: Model and champion a healthy culture of feedback within the marketing function and across the broader organization, taking responsibility for the overall cultural health of your teams.

• Strategic Communication: Translate complex company strategies and the "why" behind business decisions into clear, inspiring messages for your team, while training mid-level marketing leaders to do the same.

What will help you succeed:

Must-haves:

• Proven Executive Leadership: 10+ years of marketing experience with significant time spent leading multi-disciplinary marketing teams (Brand, Product Marketing, Demand Gen, Operations) within a high-growth B2B enterprise SaaS or technology platform.

• Scale & Vision: Demonstrated success managing a 2-3 year strategic planning horizon and driving consistent pipeline execution through direct reports.

• Enterprise Acumen: Strong experience targeting Fortune 2000 companies, with a deep understanding of complex enterprise buyer journeys and procurement lifecycles.

• AI & Technical Literacy: A proven track record of identifying and integrating AI-assisted technologies or advanced data integrations to scale marketing workflows and maximize ROI.

• People First Leadership: Exceptional capability to coach, mentor, and build a culture of continuous feedback and high engagement across remote-first teams.

• Exceptional Collaboration: Adept at synthesizing varied perspectives and building strong operational brid

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