Senior Vice President, Brand Experience, Ruder Finn

About this role

At Ruder Finn, Brand Experience   (BX)   is where bold ideas meet business impact. We create integrated campaigns that connect brands with people through culture, creativity, earned influence, and unforgettable experiences. We believe the best work comes from curious minds, collaborative teams, and people who are not afraid to challenge   convention -   or have some fun while doing it.  

We are looking for a   Senior Vice President   to provide senior leadership across client partnerships, integrated marketing communications programs, and business growth for consumer brands across food, wellness, lifestyle, CPG, retail, parenting, and adjacent categories.  

This is a senior level leadership role for someone who thrives at the intersection of strategy, creativity, culture, and operational excellence. The SVP will serve as senior counselor to clients, lead a sizable portfolio of business, guide multidisciplinary teams, and drive programs that bring together storytelling, earned media, influencer marketing, experiential activations, social, partnerships, content, and brand moments that spark conversation and deliver measurable results.  

The ideal candidate is a sharp strategic thinker, a trusted client advisor, an entrepreneurial business leader, and a strong people manager. They can translate their clients’ business priorities into ownable brand experience strategies, strengthen the team’s impact on our   clients   business , grow business organically , develop talent, source new   opportunities,     lead new business pitch strategy and execution, and champion creative ideas that push beyond the expected while remaining achievable for clients and teams.  

J ust as importantly, the SVP will help shape the culture and future of the Brand Experience practice. We value leaders who ask great questions, embrace new perspectives, encourage experimentation, build trust, and create the conditions for teams to do their best work. We work hard, celebrate wins, learn from every challenge, and genuinely enjoy creating   great work   together.  

If you are energized by fast-moving brands, love turning insights into experiences, and want to help define what is next for modern brand communications, we would love to meet you.  

Key Responsibilities  

• Serve as a senior strategic lead and primary client counselor across a sizable portfolio   of   Brand Experience accounts   with   multiple   workstreams , bringing clear thinking, proactive recommendations, and trusted counsel that moves client business forward.  

• Develop and oversee integrated brand experience strategies that connect client priorities to broader brand narratives, cultural moments, consumer behaviors, business goals, and measurable outcomes.  

• Lead senior-level client relationships, including executive stakeholders, by providing a strong point of view, thoughtful recommendations, steady guidance, and the ability to influence decisions in real time.  

• Drive top-tier integrated programs across earned media, influencer marketing, experiential activations, partnerships, social, content, thought leadership, events, and brand moments that generate attention and results.  

• Guide teams in developing creative story angles, strategic pivots, and earned-first ideas that are culturally relevant, media-worthy, shareable, and aligned to client   objectives .  

• Provide   senior-level guidance on media strategy and outreach across journalists, producers, editors, podcasters, Substack authors, bloggers, creators, and relevant tastemakers, while coaching teams to pitch with confidence and purpose.  

• Contribute meaningfully to   both organic and net   new   business   by   identifying   opportunities, shaping   strategy , developing insights, guiding deck development, crafting compelling proposals, and leading senior-level pitch presentations.  

• Build and   maintain   strong relationships across key media and cultural verticals, including consumer lifestyle, parenting, food, wellness, retail, broadcast, and emerging creator communities.  

• Own account health across staffing, workflow, budgets, forecasts, profitability, projections, timelines, deliverables, and client priorities, ensuring work is well-run, well-resourced, and aligned to expectations.  

• Anticipate client needs,   identify   opportunities, solve challenges quickly, and bring answers - not just updates - to every interaction.  

• Introduce relevant agency capabilities, partners, offerings, products, and specialties to existing clients to strengthen programs, deepen relationships, and grow revenue.  

• Collaborate closely with internal creative, strategy, media, digital, social, influencer, analytics, and account teams to ensure all work ladders up to the larger client strategy and delivers against shared goals.  

• Foster relationships with internal business partners across Ruder Finn and related specialty groups to bring the best of the agency to clients.  

• Provide leadership, mentorship, and coaching to account teams, helping team members strengthen client judgment, account management skills, strategic thinking, media instincts, creative problem-solving, and executive presence.  

• Pursue organic growth by consistently   identifying   smart ways to expand existing scopes, improve client work, and increase agency revenue while protecting team health and account profitability.  

• Champion innovation, including the thoughtful integration of AI tools and emerging technologies into communications planning, creative development, workflows, reporting, and team processes.  

• Represent the Brand Experience practice with confidence, curiosity, and entrepreneurial energy, helping grow the agency's visibility, reputation, capabilities, and culture.  

Qualifications  

• A bachelor's degree in communications, journalism, marketing, or a related field preferred.  

• You have   12+ years   of   experience leading integrated consumer communications programs for ca

Similar jobs

• Senior Vice President, Product, Healthcare, Ruder Finn — Ruder Finn · US New York NY | US California
• Account Executive, Brand Experience, Ruder Finn — Ruder Finn · US New York NY | US Chicago IL
• Account Supervisor, Brand Experience, Ruder Finn — Ruder Finn · US New York NY | US Chicago IL
• Director, Brand Experience Social Strategy, DIG, Ruder Finn — Ruder Finn · US New York NY | US Chicago IL
• Group Vice President, Technology, Ruder Finn — Ruder Finn · US Austin TX | US Chicago IL
• Vice President, Influencer Strategy, DIG, Ruder Finn — Ruder Finn · US New York NY | US Chicago IL
• Senior Art Director, Studio, Ruder Finn — Ruder Finn · US New York NY | US Chicago IL
• Creative Director, Healthcare, Ruder Finn — Ruder Finn · US New York NY | US California