Senior Manager, Product Marketing

About this role

Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health. Our portfolio of gut-directed products is developed in collaboration with leading scientists and backed by human clinical research. We’re best known for DS-01® Daily Synbiotic—the #1 digestive health probiotic in the U.S.—trusted by millions of people for its benefits in and beyond the gut, including skin, immune, and heart health.

We’ve since expanded our offerings to include PDS-08® for pediatric health, VS-01™ for vaginal health, and a new category of Co-Biotics for daily nutrition, energy, and sleep—each grounded in our commitment to scientific rigor, precision formulation, and impact across the body’s interconnected systems. Beyond the body, SeedLabs —our environmental research division—advances microbial solutions that restore biodiversity and support ecosystems affected by human activity.

We’ve built a profitable DTC business with category-leading retention, grown revenue 5x in the last 36 months, and expanded our reach across new channels and markets. With a robust clinical pipeline and continued expansion into new areas of microbiome health, we’re building for scale—with integrity, care, and curiosity.

Our work has been recognized by Fast Company (Most Innovative Companies, Brands That Matter, World Changing Ideas), TIME (Best Inventions), Forbes (America’s Best Startup Employers), and Inc. (Best in Business, Female Founder 100)—a reflection of the science behind our products and the stories we tell to bring them into the world.

We’re a galaxy-class team of researchers, clinicians, designers, engineers, storytellers, and builders—each aligned in our belief in the transformative potential of the microbiome. If you’re a kindred dot-connector looking to shape the future of health, join us.

• seedhealth.com • seed.com • luca.bio

As Senior Manager, Product Marketing, you will drive the end-to-end commercial strategy and execution for our novel innovation pipeline across biotics categories. Bridging breakthrough microbiome science with consumer-facing storytelling, you will lead high-impact launches, uncover growth opportunities, and translate complex technical innovations into market-leading brand experiences that advance human and planetary health.

What You’ll Do:

• Lead and champion innovation pipelines across multiple biotics categories, prioritizing high-impact product launches that push boundaries.

• Own the commercialization journey end-to-end—from initial concept and positioning to packaging, merchandising, consumer validation, and GTM execution.

• Build data-driven business cases that pinpoint category whitespace, establish strategic pricing, and drive sharp forecast modeling.

• Partner closely with Innovation and R&D to translate breakthrough science and complex technical features into compelling, accessible storytelling.

• Craft bold product positioning, claims, and messaging alongside cross-functional teams, ensuring total alignment with our brand ethos.

• Guide core brand messaging to deliver a seamless, elevated consumer experience across all touchpoints.

• Provide strategic vision for marketing and channel leads across GTM rollouts and lifecycle management to guarantee market impact.

• Analyze market and competitive dynamics to uncover emerging trends and turn them into major growth opportunities.

Who You Are:

• You bring 8+ years of B2C product marketing and brand management experience in VMS, nutraceuticals, or specialty ingredients, backed by proven retail execution. (Probiotic or international expansion experience is a huge plus!)

• You are a true builder and innovator who naturally takes big swings, thinks outside traditional playbooks, and thrives in dynamic environments.

• You are obsessed with the intersection of science, culture, and consumer behavior—driven by a relentless passion to uncover the single product truth that breaks through category noise.

• You pair sharp strategic instincts with data mastery—confident in managing budgets, pricing, forecasting, and diving deep into performance analytics.

• You fiercely champion the voice of the consumer across every scientific and strategic decision.

• You are an instinctual connector who effortlessly unifies cross-functional teams across science, creative, and business functions.

• You have a proven track record of collaborating seamlessly with R&D, regulatory, sales, and product teams to bring complex ideas to life.

• You excel at translating intricate scientific concepts into captivating, high-impact marketing messages that resonate deeply.

Compensation: The annual pay range for this full-time position is $160-190k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training. Benefits + Perks:

Health & Wellness : Choose from multiple medical, dental, and vision plans, with generous employer contributions and coverage options to meet your needs. Enjoy access to top-tier virtual care and a complimentary Aaptiv membership for fitness and mental wellness. We also provide an HSA with employer contributions, along with Fullscript discounts for supplements.

Mental Health Support : All employees and eligible dependents receive 12 free therapy sessions per year, plus coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation.

Long Term Wealth Planning : Invest in your future with our 401(k) plan through Betterment, featuring a 100% match on the first 3% and 50% on the next 2% of contributions—fully vested from day one.

Supporting Families : Our Parental Leave Policy includes 18 weeks of fully paid leave, with the flexibility to phase your return. We also offer f

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