Senior Manager, Product Marketing

About this role

AdvancedMD

AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!

Role Summary

Are you a strategic operator who's just as comfortable building the business case as you are sharpening the words a customer actually reads? We're looking for an experienced Senior Manager, Product Marketing to drive strategic commercialization efforts at AdvancedMD. In this highly visible, highly influential role, you'll own the upfront thinking behind new products and services — defining the opportunity, the customer, and the go-to-market plan — then partner closely with Sales and marketing channels to bring it to life. You'll work cross-functionally with Product, Finance, Analytics, and executive leadership, using data not just to build the plan but to earn alignment on it.

If you lead through relationships as much as through data, and you're energized by turning “should we do this?” into a real, evidence-backed answer, and bringing that to life in market for our customers, in service of our mission — we'd love to meet you.

Essential Job Duties:

Commercialization Strategy Development:

• Drive conviction behind what AdvancedMD should launch next — and how — building the case for new products and services in close partnership with Product and executive leadership

• Own the development of thorough, data-backed go-to-market strategies for new initiatives, defining the market opportunity, target customer, recommended offering, and monetization, merchandising, and messaging strategies

• Build that perspective using the right method for the question posed and demonstrate proficiency in qualitative research, quantitative research, in-market testing, and existing customer data analysis

Owning the Day-to-Day Operations:

• Translate strategy into clear, detailed briefs for sales and channel partners and shepherd the work through to launch in market

• Own the business outcomes that matter — set KPIs for major initiatives and hold the work accountable to them

Organizational Influence:

• Build strong, trusted partnerships across Product, Market Research, Finance, Analytics, and Marketing channels. This role has no direct authority over the teams it depends on, so trust and rapport are the actual mechanism that gets things done

• Champion data-backed decision-making as the standard, not the exception — using data to shape recommendations, earn alignment from executive leadership, and bring teams along on both the strategy and the “why” behind it

What You'll Need to Get the Job Done :

• BA/BS required, MBA preferred

• 5+ years of product marketing or go-to-market experience, ideally bringing new offerings to life

• Real depth as a builder — you've owned the upfront strategy for new products or services and carried it through to market, not just supported someone else's plan

• Comfort working with both market research and internal data analysis — you don't need to be the one running the study, but you know how to use the findings to build a strategy

• A track record of owning KPIs and being accountable to business results, not just the strategy behind them

• Fluency across sales-led and product-led motions — you understand both well enough to know which levers matter in each, and how that shapes the go-to-market plan

• A player-coach mindset — comfortable doing the work yourself while also building the cross-functional trust that gets others to act on your recommendations

• A collaborative operating style that builds real partnership across Product, Finance, Analytics, Sales and Marketing channels

• Bonus: B2B SaaS experience, ideally with product marketing or go-to-market work specific to enterprise customers

What Will Make us LOVE You

• Comfortable with ambiguity — sees big, undefined problems and builds structured plans to answer the open questions, rather than being intimidated by them

• Insight-driven — translates research and insights into thoughtful go-to-market plans that deliver real business results

• Range — equally at home shaping a business case for the executive team as fine-tuning the specific language that shows up in front of a customer, and knows which register a given moment calls for

• Organized — strong project management skills, able to manage multiple projects simultaneously as the hub of the wheel keeping things on track

• You're a strategic product marketing partner who can flex from high-level business conversations to tactical execution conversations on the same day.

Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.

• Be Intentional – We act with clarity, focus, and purpose in everything we do.

• Urgency with Purpose – We move fast on what matters and deliver meaningful results.

• Respect Always – We lead with integrity, value every voice, and build each other up.

• Strive for Greatness – We set high standards, embrace innovation, and never stop improving.

• Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.

About AdvancedMD

AdvancedMD, now part of the Francisco Partners (“FP”) portfolio, revolutionized medical office software in 1999 with the introduction of the industry’s first true cloud solution. Today, the company continues to lead HealthTech innovation with a complete cloud suite of smart applications that work in unison, accelerating collaborative workflow for every role of the practice. With AdvancedMD, medical office staff are empowered to thrive in the online age of healthcare and value-based reimbursement with essential clinical, financial, patient engagement

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