Senior Manager, Campaigns & Messaging- Orthopedics

About this role

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function: Marketing

Job Sub Function: Advertising & Promotions

Job Category: People Leader

All Job Posting Locations: Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America

Job Description: Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech DePuy Synthes is recruiting for a Senior Manager Marketing Campaigns & Messaging for Joint Reconstruction located in Warsaw, IN, West Chester, PA, Raynham, MA, or Palm Beach Gardens, FL.  This role will report into the Joint Reconstruction Marketing Services Team. This strategic leadership role is responsible for developing joint reconstruction marketing campaign strategies, messaging frameworks, and content plans. The individual serves as the critical bridge between Platform Marketing and Marketing Services, ensuring product strategies, value propositions, clinical evidence, and customer insights are transformed into clear, compelling, and consistent campaigns across the Joint Reconstruction portfolio. The Senior Manager will lead campaign planning, messaging architecture, content strategy, agency collaboration, and campaign governance while partnering closely with Product Marketing, Medical Affairs, and Communications. This Senior Manager will lead a team for graphic design, copy approval and content creation.

Responsibilities Campaign Strategy Leadership • Lead development of integrated marketing campaign strategies aligned with commercial, marketing, and business objectives. • Build annual and launch-specific campaign roadmaps supporting portfolio priorities and growth initiatives. • Translate product strategy, customer insights, and market opportunities into customer-focused marketing plans. • Identify opportunities to create connected campaigns across customer segments, procedures, technologies, and care settings. • Establish campaign governance, planning processes, and performance measurement standards.

Marketing Messaging & Content Strategy • Own the development of messaging frameworks, campaign narratives, value propositions, and storytelling strategies. • Ensure consistency of messaging across all customer touchpoints, channels, and stakeholder audiences. • Partner with platform marketing teams to evolve product positioning into market-ready customer communications. • Guide development of claims-based content strategies leveraging clinical evidence and customer insights.

Campaign Development & Content Planning • Partner with marketing services teams to determine content requirements across digital, social, web, industry meetings, and field communications channels. • Guide prioritization of campaign investments and resources.

Qualifications Education • Bachelor's degree required. • Degree in Marketing, Communications, Digital Marketing, Business Administration, or related field preferred. • MBA or advanced degree preferred.

• 10-12+  years of progressive experience in marketing, campaign strategy, communications, product marketing, or related commercial functions. • Demonstrated experience developing integrated marketing campaigns in a healthcare, medical device, pharmaceutical, or life sciences environment. • Experience leading messaging, positioning, and content strategy initiatives. • Strong strategic planning and cross-functional leadership capabilities. • Proven ability to influence senior stakeholders and drive alignment across matrixed organizations. • Exceptional communication, presentation, and storytelling skills. • Experience managing agencies, vendors, and external partners.

• Orthopaedics or Joint Reconstruction experience preferred. • Experience supporting surgeon, healthcare professional, ASC, or healthcare system customer segments. • Knowledge of healthcare advertising, promotional review, and regulatory requirements. • Experience leading product launch campaigns and omnichannel engagement programs. • Experience using customer insights and marketing analytics to guide decision making.

Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone Orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and o

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