Campaign & Messaging Lead- Orthopedics

About this role

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function: Marketing

Job Sub Function: Advertising & Promotions

Job Category: Professional

All Job Posting Locations: Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America

Job Description: Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech DePuy Synthes is recruiting for a Campaign and Messaging Lead for Joint Reconstruction located in Warsaw, IN.  This role will report into the Joint Reconstruction Marketing Services Team. The Campaign and Messaging Lead is responsible for developing and executing integrated marketing campaigns and messaging strategies that support the Joint Reconstruction business. Working closely with Platform Marketing, Medical Affairs, Commercial Excellence, Communications, and agency partners, this role translates business priorities, product strategies, and customer insights into compelling marketing programs and content. This role serves as a key contributor to campaign planning, message development, and content execution across joint reconstruction. The position plays an important role in connecting strategy to execution through development of campaign materials, content plans, and messaging frameworks.

Responsibilities Campaign Development & Execution • Support the creation and execution of integrated marketing campaigns aligned with business priorities and commercial objectives. • Develop campaign plans, messaging, and content roadmaps for key initiatives. • Coordinate campaign timelines and deliverables across cross-functional teams, create copy to support campaign content. • Assist with launch planning and implementation of customer-facing marketing programs. • Ensure campaigns are delivered on time, within scope, and aligned with established objectives.

Messaging & Content Development • Develop customer-focused messaging, campaign content, and marketing materials that align with product positioning and value propositions. • Translate marketing strategies into clear, compelling content for healthcare professionals, customers, and field teams. • Partner with platform marketing teams to ensure messaging consistency across campaigns and channels. • Support development of campaign narratives, promotional assets, presentations, and content. • Maintain consistency in brand voice, messaging standards, and content quality.

Cross-Functional Partnership • Collaborate with Platform Marketing, Medical Affairs, Regulatory, Legal, Communications, and Sales partners throughout campaign development. • Partner with Copy Approval and Marketing Operations teams to support compliant content development and approval processes.

Content Planning & Channel Support • Work with Communications, Social & Digital, and Content Activation teams to align content plans across channels. • Assist in adapting campaign content for conferences, events, digital platforms, websites, and internal communications. • Help ensure marketing materials are organized, maintained, and accessible for business partners.

Performance Measurement & Optimization • Track campaign performance metrics and support reporting efforts. • Analyze engagement and content performance data. • Identify opportunities to optimize campaigns and improve effectiveness. • Share insights and recommendations with marketing stakeholders.

Required Qualifications • Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or related field. • 6-8+ years of experience in marketing, marketing communications, campaign management, content development, or related commercial functions. • Experience supporting marketing campaigns within healthcare, medical device, pharmaceutical, or other regulated industries preferred. • Strong project management and organizational skills. • Excellent written, verbal, and presentation communication skills. • Ability to manage multiple projects simultaneously in a fast-paced environment. • Demonstrated ability to work effectively across cross-functional teams.

• Experience supporting orthopedic or Joint Reconstruction portfolios. • Experience developing marketing content and campaign materials. • Knowledge of healthcare marketing compliance and promotional review processes. • Experience working with creative partners.

Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone Orthopaedics company, o

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