Product Manager, Consumer Marketing – CAPLYTA, Neuroscience

About this role

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function: Marketing

Job Sub Function: Product Management

Job Category: Professional

All Job Posting Locations: Titusville, New Jersey, United States of America

Job Description: Johnson & Johnson Innovative Medicine is recruiting for a Product Manager, Consumer Marketing, CAPLYTA® position, located in Titusville, NJ.

This role reports to the Group Product Director, Consumer Marketing, and will serve as a core member of the CAPLYTA brand team supporting the development and execution of consumer, patient, and omnichannel marketing strategies across one of the fastest-growing brands in psychiatry. This is an exciting opportunity to help shape the future of CAPLYTA® as the brand continues its growth across mood disorder indications. The Product Manager will play a meaningful role in building differentiated consumer experiences, advancing data-driven and AI-enabled marketing capabilities, and helping CAPLYTA® achieve its ambition of becoming the #1 branded atypical antipsychotic. Job Responsibilities: • Serve as a core member of the CAPLYTA® Consumer Marketing team responsible for supporting the development and execution of integrated consumer and patient marketing strategies aligned with business objectives.

• Partner with the Group Product Director and cross-functional stakeholders to help bring consumer marketing initiatives to life across paid, owned, and earned channels, ensuring alignment with the overall brand strategy and growth priorities.

• Support development and execution of consumer-facing campaigns, patient initiatives, and omnichannel programs designed to drive awareness, consideration, treatment initiation, persistence, and advocacy.

• Help execute digital, media, social, CRM, and emerging channel strategies that enhance patient engagement and support brand growth through personalized, data-driven experiences.

• Collaborate closely with agency partners and internal stakeholders, including Insights & Analytics, Medical Affairs, Regulatory, Legal, Market Access, Field Sales, Commercial Excellence, SIA, Digital Solutions, Corporate Communications, and Media teams to ensure successful execution of marketing initiatives.

• Translate market research, competitive intelligence, customer insights, and campaign performance data into actionable recommendations that strengthen marketing effectiveness and improve patient outcomes.

• Support the evolution of CAPLYTA® consumer strategy by leveraging analytics, emerging technologies, AI-enabled capabilities, and customer insights to improve engagement and marketing performance.

• Contribute to development of patient-centric creative, messaging, and content that reinforce CAPLYTA® differentiated clinical profile and address key patient needs throughout the treatment journey.

• Apply patient journey insights, segmentation, behavioral drivers, and marketplace dynamics to inform consumer messaging, creative development, CRM, media, and patient engagement initiatives.

• Assist in identifying opportunities to strengthen share of voice, improve consumer engagement, and support business growth through innovative marketing programs and flawless execution.

• Support planning and execution of market research, message testing, brand tracking, and other insight-generation activities to help optimize marketing strategy and investments.

• Monitor campaign and channel performance, partner with Insights & Analytics and media teams to identify optimization opportunities, and help translate learnings into actionable recommendations.

• Manage multiple projects simultaneously with a high degree of accountability, ensuring deliverables are completed on time and in compliance with all company policies and promotional requirements.

• Support materials through promotional review processes, including timeline management, annotation support, stakeholder feedback consolidation, revisions, and ensuring materials are approved and ready for market execution.

• Support management of the consumer brand budget, including spend tracking, forecasting, open POs, and identification of risks, opportunities, and tradeoffs.

• Manage day-to-day agency and vendor workstreams, including creative development, project timelines, feedback routing, budget tracking, scopes of work, deliverables, and executional follow-through.

• Support integration of consumer marketing priorities with appropriate field, sales, communications, and cross-functional stakeholders to ensure aligned execution across the organization.

• Develop business cases for new investments that support consumer strategy, brand growth, and marketing performance.

• Contribute to annual brand planning, financial planning, and long-range strategic planning efforts by bringing forward consumer insights, marketplace trends, and optimization opportunities.

This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.

Job Requirements: • Bachelor’s degree in a relevant field is required; MBA or advanced degree is preferred.

• A minimum of 5 years of work experience, with 2 years in marketing, sales, sales learning and development, healthcare professio

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