Associate Director, Neuroscience Marketing, Migraine Patient Marketing

About this role

Title: Associate Director, Neuroscience Marketing, Migraine Patient Marketing Company: Ipsen Biopharmaceuticals Inc.   About Ipsen: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.  Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/   and follow our latest news on LinkedIn and Instagram .

Job Description: The Associate Director, Dysport Migraine Patient Marketing is a new, key strategic role in the Neuroscience Business Unit, US. This is a unique opportunity to shape the future of Dysport in a new therapeutic area and make a meaningful impact for patients living with migraine. You will be part of a passionate, collaborative team committed to innovation and excellence in Neuroscience. The Associate Director, Dysport Migraine Patient Marketing will lead all patient marketing efforts for the potential migraine indication expansion for Dysport. The position will report to the Senior Director, Marketing/Brand Lead – Dysport Migraine.

We are seeking a candidate with a strong background in the US launch of migraine therapeutics, and preferably with neurotoxin experience in the space. The ability to drive for success through a cross-functional approach to launch, and the ability to succeed in a fast-paced environment are essential. The role will be responsible for developing, managing, and ultimately executing all patient-facing elements of the launch This includes all facets of launch readiness planning, including but not limited to: strategy, positioning, segmentation, messaging, creative campaign development/testing, asset development, media, and budget planning/management.

The successful candidate will be responsible for collaborating with cross-functional partners including tbe Global Launch Team, Data & Analytics, Insights, Sales, Medical Affairs, Regulatory and Legal.  Additionally, the role will lead the relationships with external partners, including creative & media agencies. Leadership skills and proven track record of building and executing strategic plans in collaboration with multiple cross-functional partners will be critical in this role.

Main Responsibilities This role is critical to shaping the brand’s entry into the migraine space and will key in the development and execution of a comprehensive patient marketing strategy that positions Dysport for success in a competitive and evolving market.

• Cross-Functional Collaboration: Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and Global teams to ensure all activities are compliant and aligned with company standards and regulations.

• Strategic Planning: Develop and implement comprehensive marketing strategies to support the launch and growth of Dysport in migraine, ensuring alignment with overall brand objectives, business goals.

• Content Creation: Oversee the creation and management of breakthrough, motivating, and compelling patient-focused content and tactics across various channels, including television, OLV, digital, print, and social media.

• Media Planning & Management: Manage agency partners to develop and execute a comprehensive media strategy that aligns with overall brand objectives

• Relationship Building: Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of patient marketing efforts.

• Market Analysis: Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies.

• Budget Management: Manage the migraine launch marketing budget, ensuring effective allocation of resources to maximize the impact of initiatives.

• Performance Metrics: Establishment of KPIs and tracking mechanisms to measure pre-launch effectiveness and readiness.

• Advocacy and Awareness: Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with migraine.

Behavioural Competencies Required

Drive Vision and Strategy This role is responsible for shaping the launch strategy for Dysport in a new therapeutic area, requiring strategic foresight and the ability to inspire alignment across stakeholders. • Paints a compelling picture of the vision (future status quo) and strategy that motivates others to action

Customer (& Patient) Focus The role involves developing patient marketing strategies and ensuring the brand resonates with patient needs and experiences. • Displays and echoes the "patients' voice" through all touchpoints

• Understands and integrates the patient ecosystem view

• Integrates the patient voice into everything we do

• Ensures we set and shape our "sight" on what matters for patients and society

Collaborates The role requires extensive cross-functional collaboration across internal teams and external agencies to ensure launch success. • Collaborates and communicates without boundaries, continuously removes organizational barriers

• Focuses on continuous improvement; integrates and leverages key learnings, showcases resourcefulness, learning/experimenting at scale, demonstrates strong entrepreneurial behaviors and mindset

Excellence in Execution The role demands strong executional capabilit

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