Principal Product Marketing Manager, Photoshop

About this role

As a Principal Product Marketing Manager on the Photoshop Product Marketing team,   you'll   play a meaningfu l role   in   transform ing   the flagship product underpinning the Creative Cloud business –Photoshop – and   deepening   adoption   in a new era of AI - powered growth .   You’ll   help shape how Firefly   and   AI   come together with   Photoshop   to   e mpower   graphic   designers, video editors, photographers, and other professional creatives   to   create unique, standout content.   This role will sit on the Product Marketing team   leading   global, c usto mer-facing   product and feature releases, as well   as initiatives   from   awareness   to   engagement .   Scope will span   from gathering and synthesizing early customer research and insights ,   to   inform ing   the product roadmap   as Ph otoshop tr ansforms for the AI era , and   optimizing   use cases , creative ,   and   messaging for   scaled   outbound marketing   to drive business growth .  

What   You’ll   Do  

• Strategic Planning:   Set clear goals for product marketing releases and initiatives, aligning with Adobe's strategic goals, and communicate strategy and plans effectively to team members and collaborators.  

• Market Analysis:   Conduct market research to identify trends, customer needs, and the competitive landscape, using   data and   insights to inform   a comprehensive   marketing strategy.  

• Product Positioning & Messaging:   Define and communicate   an enduring and unique value prop for how   Photoshop and Firefly   work together as   part of the Creative Cloud portfolio.   T ranslat e   technical capabilities into compelling, consistent messaging that resonates across channels, audiences, and Creative Cloud.  

• Go-to-Market Execution:   Lead the go-to-market process for new product launches, including messaging, positioning,   informing   pricing,   and promotional activities.  

• Driving Value & Performance:   Develop and implement marketing campaigns that drive measurable value, using data and analytics to optimize performance against business objectives.  

• Customer Journey:   Map and analyze the customer journey to identify key touchpoints and difficulties, and develop strategies to enhance the overall experience and satisfaction.  

• Influencing Senior Leadership:   Present strategies, plans, and results to senior leadership to inform decision-making, acting as a key   cross-functional partner   to   ensure seamless collaboration on marketing initiatives.  

What   You’ll   Need to Succe ed  

• Passion for   new technologies , creative image-editing products, and the creative industry. Hands-on experience with Photoshop or any digital imaging tools   and the GenAI landscape  is preferred.

• A distinctive track record of launching technically complex products, leading cross-functional teams, and mentoring junior team members  

• Ability to thrive in ambiguity and rapidly evolving, matrixed environments, with a bias for action and problem solving  

• Exceptional written and verbal communication skills — the ability to distill complex ideas into digestible content and confidently influence executives, peers, and key decision makers  

• Data-driven and insight-led   approach , with genuine customer curiosity — you dig into research, talk directly with users, and have the courage to challenge plan s   based on   new information  

• Alignment with Adobe Core Values and commitment to getting results through collaboration and innovation, with the ability to collaborate and influence across the organization  

Requirements    

• 10+ years of experience in product marketing, marketing, or a related field    

• BA/BS degree in Marketing, Business or a related degree is  preferred OR 10+ years of experience OR equivalent practical experience  

About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com .

AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move f

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