Principal Product Marketing Manager

About this role

About Prove

As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.

Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.

Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team!

Title: Principal Product Marketing Manager

Department: Marketing

Reports To: Senior Director, Product Marketing

FLSA Status: Exempt

Location: US Remote, East Coast/NYC Preferred

The Role

We are seeking a Principal Product Marketing Manager to own product marketing for Prove’s Welcome solutions portfolio , including Prefill for Consumer, Prefill for Business, and Human Assurance .

Reporting to the Senior Director of Product Marketing, this role sits at the intersection of portfolio strategy, competitive differentiation, and go-to-market execution . You will be responsible for shaping how Prove’s Welcome solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.

This is an ideal role for a product marketer who excels at bringing clarity and focus to evolving solutions while scaling proven offerings .

Key Responsibilities

1. ‘Welcome’ Solutions Product Marketing Ownership

• Own end-to-end product marketing for Prove’s Welcome solutions portfolio , including Prefill for Consumer, Prefill for Business, Human Assurance and future solutions as they move from early exploration to product/market fit and scale

• Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions

• Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives

• Lead go-to-market planning and execution for Welcome solution launches, pilots, and feature releases

• Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging

• Act as the internal subject matter expert for Welcome solutions across Sales, Marketing, and Revenue teams

2. Cross-Team Collaboration, Launch Excellence & GTM Enablement

• Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables

• Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency

• Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment

• Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution

• Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org

• Support broader product marketing initiatives and launches as needed across Prove’s portfolio

3. Verticalized Intelligence & Enablement

• Support verticalized product marketing intelligence

• Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries

• Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points

• Support demand generation and field marketing campaigns with verticalized content and insights

• Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling

Experience & Qualifications

• 5+ years of product marketing experience in B2B SaaS

• 2+ years pf experience in identity, authentication, fraud prevention, or adjacent industries

• Experience owning product marketing for a solution portfolio or multiple related products

• Proven ability to operate in both early-stage and scaling environments

• Strong go-to-market execution skills, including launches, enablement, and asset development

• Experience building sales enablement materials

• Experience developing verticalized messaging or industry-specific GTM strategies a strong plus

• Excellent storytelling, writing, and presentation skills

• Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment

• Bachelor’s degree required; MBA or equivalent experience a plus

Additional Information

This position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and standards of the position. Responsibilities may be adjusted based on business needs and the successful candidate’s capabilities.

The anticipated salary range for this role is

Metro 2: $170,000 - 180,000

Metro 3: $160,000 - 170,000

Plus variable commission / company bonus. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location, abilities, internal equity, and alignment with market data.

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