Principal Product Marketing Manager

About this role

Our Mission & Values: At Drata, we help companies earn and keep the trust of their users, customers, partners, and prospects. We’re the proof layer that shows great companies deserve the trust they aim to build.

We live our values every day. Built on Trust means consistency is everything. Act with Integrity by always doing the right thing. Being Customer-Obsessed keeps the people we serve at the center of our work. Competitive Fire drives us to push ourselves harder than anyone else. Diversity brings unique perspectives that lead to better solutions. Automation First ensures we save time and money by making efficiency a priority.

Our Culture & Work Style 🚀

At Drata, we’re not just building software - we’re building a mindset. Everything we do springs from:

- Be a Driver (Owner‑Operator Mentality): Own your work. Improve relentlessly. Deliver results.

- Move at Drata Speed (Precision & Velocity): Fast decisions. Quick learning. Immediate impact.

- Stay Mission-Driven (Customer‑Obsessed): Challenge assumptions. Deliver value. Stay hungry.

If you thrive when you’re empowered, energized, and working with smart, mission-driven people, you’ll feel at home here.

Why Join The Drata Team?

The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide, united by a culture that values trust, speed, and continuous growth.

- See the Speed: https://www.youtube.com/watch?v=QidTdkGwKMY Watch our CEO, Adam Markowitz, discuss the hyper-growth journey, from $0 to $100M ARR in just four years

- Hear the Voice of the Team https://drata.com/about/life-at-drata: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available.

- Experience the Impact https://www.greatplacetowork.com/certified-company/7044563: See why we are consistently recognized on Fortune's Best Workplaces lists.

- Connect with Us on Socials: LinkedIn https://www.linkedin.com/company/drata/posts/?feedView=all - follow us for company updates, employee stories, and career news.

Job Summary:

We're looking for a Principal Product Marketing Manager to help drive how Drata brings products and capabilities to market. Drata's platform spans compliance automation, enterprise GRC, TPRM, trust center, and AI governance—a growing portfolio that requires coordinated, high-quality GTM execution across every launch.

This is a senior role, no direct reports, high autonomy, and high impact. You'll support and contribute to end-to-end GTM planning and execution, keeping Product, Marketing, Sales, CS, and leadership aligned. You'll help run the NPI process, contribute to the GTM communications cadence, and produce the launch assets that enable the field to sell and customers to succeed. If you do your best work as the person who connects all the dots and gets things across the finish line, this is the role.

What you'll do:

Launch Execution & GTM Planning

- Support and drive end-to-end GTM planning and execution for major launches, strategic feature releases, and cross-functional initiatives across Drata's product portfolio

- Act as a product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement—driving alignment and execution through influence and quality of work

- Build and maintain launch plans, timelines, deliverables, dependencies, and readiness criteria so every stakeholder knows what's needed and when

- Translate product plans and launch milestones into clear internal narratives, executive updates, and field-facing communication

NPI Process & Operational Rigor

- Help run and improve the NPI process and related launch frameworks, templates, and governance on a day-to-day basis

- Support tiering and readiness requirements across launch types—from net-new products to iterative feature updates

- Partner with Product to ensure launches are grounded in customer validation, clear success criteria, and operational readiness before rollout

- Build and maintain templates, task structures, and documentation that improve consistency and speed over time

GTM Communications & Executive Visibility

- Contribute to the recurring communications cadence keeping GTM leadership, ELT, and the revenue org informed on launches, risks, milestones, and upcoming initiatives

- Write and deliver crisp weekly updates across Slack, email, and presentation formats tailored to different audiences and detail levels

- Surface launch risks, dependencies, and decisions early so leaders can act with confidence

Content, Assets & Field Enablement

- Produce the core internal and external assets required for launches—messaging, decks, one-pagers, launch briefs, enablement materials, and executive-ready content

- Maintain high-quality GTM slide repositories and launch materials used across product marketing, sales, and executive communications

- Ensure assets are accurate, on-brand, and aligned to the latest product scope and audience needs

Cross-Functional Influence & Continuous Improvement

- Gather field input, stakeholder feedback, and launch learnings to continuously sharpen messaging, process, and execution quality

- Move between strategy, execution, and communication without losing momentum

- Contribute to building a more repeatable, scalable launch discipline across the PMM team

What you'll bring:

- 8+ years in product marketing, GTM strategy, launch management, or a closely related B2B SaaS role

- Proven track record executing complex product launches across multiple teams and functions

- Strong ability to build structure in ambiguous environments and turn process into execution

- Excellent written and verbal communication skills—especially for executive audiences and cross-functional stakeholders

- Experience building messaging, launch content, and field-facing assets that support adoption and revenue outcomes

- Strong project management instincts with the

Similar jobs

• Principal Product Marketing Manager — Elliptic · San Francisco
• Principal Product Marketing Manager — Creditgenie · New York, NY
• Principal Product Marketing Manager — Attentive · United States
• Principal Product Marketing Manager — Assured · Remote
• Principal Product Marketing Manager — Prove · United States
• Principal Product Marketing Manager — Postman · San Francisco, California, United States
• Principal Product Marketing Manager — Intercom · San Francisco, California
• Principal Product Marketing Manager — Gongio · Austin | Chicago | New York City | Salt Lake City | San Francisco