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National Channel Account Manager - CDW (Remote)

Knowbe4

Remote · Chicago, Illinois, US$175k – $200k

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About this role

KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.

Remote positions open to the US only.

As National Channel Account Manager – CDW, you will be based in the Chicago metro area to serve as a dedicated, on-the-ground resource for CDW, one of KnowBe4's most strategic national partners. Your focus is on developing and growing KnowBe4's business within CDW by building deep relationships across every level of the organization — from individual sellers to executive leadership. Working under the direction of the Senior National Channel Account Manager – CDW, you will execute the joint CDW account strategy through high-impact, in-person activities such as on-site trainings, floor days, custom events, and joint business planning — enabling CDW sellers, driving deal registrations, and growing closed-won business. You will take an active leadership role in bringing KnowBe4 partner incentive, SPIFF, and rebate programs to life within CDW — partnering with the Partner Programs team, who design and administer these programs, to drive adoption, participation, and measurable ROI. Your success will be defined in business (annual growth and market share), breadth (positioning the full KnowBe4 platform), activation (demand generation activities that lead to deal registrations and enablement of sales), and brand awareness (joint success stories).

Responsibilities:

• Build and maintain strong relationships with sellers, sales leadership, and executives across the CDW organization

• Serve as a primary local point of contact for CDW, maintaining a consistent in-person presence at CDW offices in the Chicago metro area

• Execute the CDW account strategy under the direction of the Senior National Channel Account Manager – CDW

• Engage with CDW executives onsite to strengthen executive-level relationships, gain buy-in and commitment, and advance strategic initiatives

• Conduct deep discovery to understand CDW's organizational structure, segmentation, goals and objectives, and the motivators for CDW sellers

• Develop and execute joint strategic business plans with CDW, including agreed-upon sales, marketing, enablement, and certification goals

• Deliver on-site sales trainings, enablement sessions, and floor days to equip CDW sellers with positioning, product knowledge, and selling best practices

• Create and execute custom partner events (lunch-and-learns, executive briefings, joint customer events) that generate demand and deal registrations

• Take an active leadership role in incentive, SPIFF, and rebate programs: partner with the Partner Programs team — who design and administer these programs — to champion them within CDW, propose CDW-specific incentives, drive participation, and own the results and ROI

• Drive deal registrations and partner-sourced pipeline; meet and exceed targets for partner-sourced pipeline and closed-won business

• Drive alignment between regional KnowBe4 sales teams and their counterparts within CDW to ensure consistent field-level engagement and relationship building

• Facilitate account mapping sessions between KnowBe4 sales teams and CDW sellers to create measurable channel-sourced pipeline

• Coordinate and collaborate on joint marketing efforts with the channel marketing team, tying activities to business goals and measurable ROI

• Engage CDW leadership and KnowBe4 leadership to gain executive buy-in and commitment, including quarterly business reviews (QBRs)

• Drive CDW to the partner portal to utilize marketing campaigns and demand generation tools

• Collaborate with and support direct sales and customer success teams where needed to manage the overall partner relationship

• Monitor partner performance and track key performance indicators (KPIs); provide regular updates including forecasts, competitive analysis, and partner trends

• Meet assigned targets for monthly sales volume requirements and objectives within CDW and maintain a healthy pipeline/accurate forecasting

• Become a subject matter expert on one or more channel topics (e.g., deal registration, partner account planning, incentive platforms, partner program operations) and share best practices with the broader channel team

• Maintain accurate and thorough records in Salesforce.com

• Ensure partner compliance with partner agreements and rules of engagement

• Travel as required to CDW offices, events, and KnowBe4 meetings (up to 50%, including regular local travel within the Chicago metro area)

Qualifications:

• Bachelor's Degree in a relevant field a plus

• Familiarity with standard concepts, practices and procedures within the IT Security field

• Minimum 5 years of sales experience, Channel Sales required

• Experience working with large national partners (e.g., CDW, SHI, Insight, Connection) required; direct experience with CDW strongly preferred

• Must reside in or be willing to relocate to the Chicago metro area

• Must be able to demonstrate sales aptitude while being assertive, persistent, consultative, and comfortable working in a highly results oriented company

• Strong understanding of partner ecosystems and channel sales, including national partner structures and segmentation

• Experience driving partner results through incentive, SPIFF, and rebate programs

• Excellent verbal and written communication

• Excellent presentation and training delivery skills

• Excellent time management and organ

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