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Regional Channel Account Manager – Northeast (Remote)

Knowbe4

Remote · Boston, Massachusetts, US$150k – $200k

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About this role

KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.

Remote positions open to the US only.

As Regional Channel Account Manager – Northeast, you will be based in the Boston metro area and responsible for developing and growing KnowBe4's channel business across the Northeast region. Rather than being aligned to a single partner, you will own a portfolio of reselling partners within your assigned geography — including regional partners headquartered in the region and the local branch offices of national partners. Through frequent travel and high-impact, in-person activities such as on-site trainings, floor days, custom events, and joint business planning, you will enable partner sellers, drive deal registrations, and grow closed-won business across the region. You will take an active leadership role in bringing KnowBe4 partner incentive, SPIFF, and rebate programs to life within your territory — partnering with the Partner Programs team, who design and administer these programs, to drive adoption, participation, and measurable ROI. Your success will be defined in business (annual growth and market share), breadth (positioning the full KnowBe4 platform), activation (demand generation activities that lead to deal registrations and enablement of sales), and brand awareness (joint success stories).

Responsibilities:

• Build and maintain strong relationships with key partners reselling KnowBe4 products across the Northeast region

• Develop and execute a regional territory plan that prioritizes partners by opportunity, coverage, and growth potential

• Engage with partner executives onsite to strengthen executive-level relationships, gain buy-in and commitment, and advance strategic initiatives

• Conduct deep discovery to understand each partner's organizational structure, goals and objectives, and the motivators for partner reps

• Develop and execute joint strategic business plans with priority partners, including agreed-upon sales, marketing, enablement, and certification goals

• Deliver on-site sales trainings, enablement sessions, and floor days across the region to equip partner sellers with positioning, product knowledge, and selling best practices

• Create and execute custom partner events (lunch-and-learns, executive briefings, joint customer events) that generate demand and deal registrations

• Take an active leadership role in incentive, SPIFF, and rebate programs: partner with the Partner Programs team — who design and administer these programs — to champion them across the region, propose region-wide or partner-specific incentives, drive participation, and own the results and ROI

• Drive deal registrations and partner-sourced pipeline; meet and exceed targets for partner-sourced pipeline and closed-won business

• Drive alignment between regional KnowBe4 sales teams and their partner counterparts — from field sellers to sales leadership — to ensure consistent field-level engagement and relationship building within the region

• Facilitate account mapping sessions between KnowBe4 regional sales teams and partner sellers to create measurable channel-sourced pipeline

• Identify, recruit, and onboard new partners within the region as needed to support growth

• Coordinate and collaborate on joint marketing efforts with the channel marketing team, tying activities to business goals and measurable ROI

• Engage partner leadership and KnowBe4 leadership to gain executive buy-in and commitment, including quarterly business reviews (QBRs)

• Drive partners to the partner portal to utilize marketing campaigns and demand generation tools

• Collaborate with and support direct sales and customer success teams where needed to manage the overall partner relationship

• Monitor partner performance and track key performance indicators (KPIs); provide regular updates including forecasts, competitive analysis, market trends, and territory opportunity

• Meet assigned targets for monthly sales volume requirements and objectives in assigned partner accounts and maintain a healthy pipeline/accurate forecasting

• Become a subject matter expert on one or more channel topics (e.g., deal registration, partner account planning, incentive platforms, partner program operations) and share best practices with the broader channel team

• Maintain accurate and thorough records in Salesforce.com

• Ensure partner compliance with partner agreements and rules of engagement

• Travel extensively throughout the Northeast region to partner offices, events, and KnowBe4 meetings (50% or more)

Qualifications:

• Bachelor's Degree in a relevant field a plus

• Familiarity with standard concepts, practices and procedures within the IT Security field

• Minimum 3 years of sales experience, Channel Sales required

• Experience managing a multi-partner territory or region strongly preferred

• Must reside in or be willing to relocate to the Boston metro area

• Must be able to demonstrate sales aptitude while being assertive, persistent, consultative, and comfortable working in a highly results oriented company

• Strong understanding of partner ecosystems and channel sales, including regional VARs and national partner branch structures

• Experience driving partner results through incentive, SPIFF, and rebate programs

• Strong territory planning and prioritization skills across a multi-partner portfolio

• Excellent verbal and w

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