Marketing Manager, Partnerships & Events - LA28 Olympic & Paralympic Games

About this role

Who We Are:

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

 About the Role  

The Olympics are more than just a competition—they are a global celebration of human potential, perseverance, and unity. We are seeking an experienced Events Partnerships Manager who can bring that spirit to life through world-class events, premium hospitality moments, and strategic brand partnerships.  

You’ll   play a critical role in shaping the Olympic hospitality journey by creating unforgettable experiences that connect fans, businesses, partners, and cultural leaders to the magic of the Games. From intimate VIP gatherings and executive hosting moments to large-scale partner activations and milestone celebrations, your work will drive awareness, engagement, and revenue goals leading into LA28.  

This role sits at the intersection of event strategy, partnership marketing, and flawless execution—bringing together brands, stakeholders, and audiences through once-in-a-lifetime experiences.  

Key Responsibilities  

Event Strategy & Execution  

Develop and execute premium events and hospitality experiences designed to engage corporate partners, high-net-worth clients, agencies, prospects, and key stakeholders.  

Lead end-to-end event planning including creative concept development, venue sourcing, budgets, timelines, production, vendors, guest experience, and onsite execution.  

Build event strategies aligned to sales milestones, ticketing moments, Olympic announcements, and cultural tentpole opportunities.  

Create unique programming concepts that integrate   product   storytelling, athletes, talent, partners, content, and luxury hospitality moments.  

Ensure all events reflect Olympic Hospitality standards, partner requirements, and premium brand positioning.  

Partnership & Stakeholder Management  

Serve as a key point of contact across internal teams, external agencies, vendors, brand partners, and strategic collaborators.  

Support the development of partnership activations that elevate Olympic Hospitality and create value for   client s,   prospects   and global stakeholders.  

Identify   opportunities with lifestyle, luxury, entertainment, sports, culinary, fashion, art, and culture partners to enhance event experiences.  

Coordinate cross-functional collaboration between marketing, sales, partnerships, communications, creative, operations, and leadership teams.  

Manage partner deliverables, timelines, approvals, and execution requirements.  

Event Marketing & Experience Development  

Partner with content, social, PR, and creative teams to maximize event impact before, during, and after each activation.  

Develop event briefs, guest journeys, run of shows, programming concepts, and executive communication materials.  

Collaborate with design, photography, video, and production teams to create elevated event environments and content opportunities.  

Support VIP guest experiences, executive hosting, hospitality programming, and client relationship-building initiatives.  

Identify   new trends   and opportunities across sports, entertainment, luxury hospitality, and experiential marketing.  

Strategy & Measurement  

Ensure event strategies support revenue goals, sales priorities, client engagement, and brand awareness   objectives .  

Track event KPIs including attendance, pipeline influence, client engagement, partner value, content performance, and ROI.  

Manage post-event reporting including insights, recommendations, and opportunities for future optimization.  

Maintain   event calendars aligned with Olympic milestones, sales campaigns, and global marketing initiatives.  

Build scalable processes and best practices for premium event execution leading into the Games.  

Who You Are  

7 +   years of experience in experiential marketing, event management, partnerships, sports, entertainment, luxury hospitality, or premium brand activations.  

Proven experience producing high-touch events and managing complex projects from concept through execution.  

Strong project management skills with the ability to manage multiple timelines, stakeholders, vendors, and priorities.  

Creative storyteller with a passion for building memorable experiences that connect brands and audiences.  

Strong communication   skills with experience managing executive stakeholders, partners, agencies, and vendors.  

Ability to balance big-picture strategy with flawless attention to detail.  

Experience managing budgets, production timelines, co

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