Director, Sales - LA28 Olympic & Paralympic Games

About this role

Who We Are:

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

  The Director of Premium Sales for the LA28 Olympic Games will be responsible for helping to develop and execute a strategic sales plan to maximize revenue from premium ticket sales, hospitality packages, and premium experiences. This role requires a dynamic leader with extensive experience in sports sales, exceptional networking abilities, and a proven track record in achieving ambitious sales targets.

Key Responsibilities: Strategic Planning: • Develop and implement comprehensive sales strategies for premium tickets, hospitality packages, and premium experiences.

• Collaborate with the VP of sales/service, Dir of Service, marketing and events teams to align sales initiatives with promotional campaigns.

Sales Leadership: • Lead and mentor a team of sales professionals to achieve and exceed sales targets.

• Set clear performance goals and provide ongoing coaching and feedback.

Client Relationship Management: • Build and maintain strong relationships with high-net-worth individuals, corporate clients, and key stakeholders.

• Identify and engage potential clients through networking, industry events, and targeted outreach.

Sales Generation: • Actively sell premium tickets, hospitality suites, and premium experiences to high-net-worth individuals, corporate clients, and key stakeholders.

• Achieve and exceed individual sales targets through effective sales strategies and techniques

• Monitor sales performance and adjust strategies to ensure targets are met.

Market Analysis: • Conduct market research to identify trends, competitive landscape, and opportunities for growth.

• Use data-driven insights to inform sales strategies and decision-making.

Contract Negotiation: • Negotiate and finalize contracts with clients, ensuring mutually beneficial agreements.

• Collaborate with legal and finance teams to ensure compliance and profitability.

Event Coordination: • Work closely with event organizers to ensure premium sales align with event logistics and customer experience.

• Provide input on the design and delivery of hospitality and premium experiences.

Reporting and Analytics: • Prepare regular reports on sales performance, forecasts, and market trends for senior management.

• Utilize CRM systems to track sales activities and client interactions.

Qualifications: • Bachelor’s degree in Business Administration, Marketing, Sports Management, or a related field. Master’s degree preferred.

• Minimum of 10 years of experience in sales, with at least 5 years in a leadership role within the sports or entertainment industry.

• Proven track record of achieving and exceeding sales targets for premium products or services.

• Strong network of contacts within the sports, entertainment, and corporate sectors.

• Excellent communication, negotiation, and presentation skills.

• Ability to work under pressure and manage multiple priorities in a fast-paced environment.

• Proficiency in CRM software and Microsoft Office Suite.

• Willingness to travel as required.



 Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings. 
 Hiring Rate Minimum: $69,694 annually(minimum will not fall below the applicable State/local minimum salary thresholds)
 Hiring Rate Maximum: $92,925 annually

 TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with di

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