Marketing Director, Universal Pathways and K-12

About this role

Job Profile: Administrative Operations Manager 3 Job Family: Administrative Operations Time Type: Full time Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications: Bachelor's degree and seven (7) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary: Administers and evaluates business and administrative matters within one department , including budget, operations, and programs and personnel administration. Job Description: ASU Learning Enterprise is seeking an experienced Marketing Director dedicated to expanding access to higher education through our Universal Pathways portfolio. The portfolio consists of three learning offerings, Universal Learner Courses , Earned Admission and Accelerate ASU .

At ASU, we believe that everyone deserves access to a high-quality education. Universal Pathways removes common barriers to pursuing a degree, making college more achievable for all. Universal Pathways is powered by Universal Learner Courses, a portfolio of first- and second-year ASU courses, designed by expert faculty at one of the top-ranked public research universities in the country. With Universal Learner Courses, you can earn admission to an ASU degree program, earn career certificates, or transfer your college credits to hundreds of higher education institutions around the world.

In this role, you will drive strategic growth for these innovative offerings, with a focus on new learner acquisition, retention and expansion across B2C, B2B and B2B2C channels. The ideal candidate will possess a blend of strategic thinking with hands-on execution, partnering closely with other team members in product and marketing to hit aggressive revenue growth targets.

This role is based at ASU’s Tempe campus. A fingerprint background check is a mandatory step in the hiring process. 

Position Salary Range:   $110,000 - $120,000 per year, depending on experience

Essential Duties:

Refine Product Positioning Across Portfolio :  • You will own product marketing strategy for the Universal Pathways portfolio of offerings, including key messages, buyer personas, use cases, and learner journey development.

• You will be the go-to expert for competitive analysis and product positioning, defining growth markets and ensuring that Universal Learner Courses, Earned Admission and Accelerate ASU are seen as the best options in key market segments. 

• You will be a master of K-12 marketing, understanding the nuances of domestic and global markets and translating that into high-performance marketing strategies that will fuel 2X growth of the portfolio year over year.

Partner on Demand Generation and ABM Strategies: • You will develop go-to-market strategies targeting the families of high school learners as well as their schools and school districts, with key value propositions for each.

• You will partner with the demand generation and communication functions to execute campaigns designed to hit aggressive growth targets.

• You will use data analytics to identify growth opportunities and potential accounts, driving expansion of learners and learning offering access. 

Lead + Collaborate Across the Enterprise:  • You will work closely with business development and product teams to scale Accelerate ASU in key markets across Arizona, the U.S. and the world.

• You will ensure the business development teams have the information and collateral that they need to scale pipeline and revenue, capturing market feedback to inform future growth strategies.

• You will build strong relationships with key marketing partners across ASU to ensure we present a unified ASU message to the market.

• You will partner with other marketing directors and portfolio leads, including Career and Professional Learning and Emerging Learning Solutions, to position integrated solutions to the market when relevant. 

• You will be effective working in a highly matrixed environment and lead with clarity, communication and purpose.

• You will use data to back up your recommendations and support the portfolio with a can-do attitude, taking on additional marketing initiatives as required.

Other duties as assigned.

Desired Qualifications:

We are looking for a proven leader who has experience developing and executing growth marketing, ABM and channel strategies. You understand how to reach and persuade high school learners and their parents, and ideally have marketed to schools and districts as well. You know the K-12 regulatory landscape, including FERPA and student-data privacy, and you build campaigns that stay compliant without losing their edge.

You are comfortable leveraging data analytics to drive growth and identify key accounts, and have a track record of creating personalized marketing collateral and targeted campaigns for specific accounts. You have experience leading cross-functional teams in a growth-oriented and account-focused environment. • Embracing Innovation: You see the value in utilizing AI technologies to enhance productivity and drive more efficient and innovative marketing strategies. Your experience in adopting and integrating new tech has had a measurable impact on business outcomes in your previous roles.

• Growth mindset: You are intensely focused on creating margin-oriented learner growth for focus areas via your insights and expertise. Ideally, you’ve worked in a start-up and know what it takes to evolve a nascent brand and enhance marketing tactics with measurable results.

• Learner Centric: You use data and analytics to deliver campaigns that connect, as well as measurable results that can be replicated. You possess passion for education and empathy for learners who do not follow the traditional educational path.

• Adaptable Contributor : You have the ability to d

Similar jobs

• Associate Director, K-12 — Collegeboard · Remote
• Account Director, Education — Coursera · United States
• Marketing Director — Colliers · Chicago, Illinois, United States | Rosemont, Illinois, United States
• Marketing Director — Novanta · Apex, NC
• Marketing Director — Piermontbank · New York, NY
• Marketing Director — EXT · San Francisco
• Marketing Director — Amcor · AF Oshkosh Division Head Office WI
• Marketing Director — Discovery Land Company · Rybovich | West Palm Beach, FL