Director, Brand Experience Storyteller & Engagement - Towson, Maryland

About this role

Director, Brand Experience Storyteller & Engagement

Towson, MD - Onsite 5 days a week

Relocation to be considered

Come build your career.  

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make   The   World™. Sound like   you?   Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.  

The Job: We are seeking a strategic and experienced Director, Brand Experience Storyteller & Engagement to lead how the DEWALT story is brought to life at the Experience & Innovation Center (XIC) based in Towson, MD at the Stanley Black & Decker Tools & Outdoor headquarters. In this leadership role, you will serve as the primary voice and executive storyteller for the brand, engaging senior-level audiences—including C-suite leaders, site owners, end users, distributors and others—through immersive, high-impact experiences.

This role is responsible for translating real-world construction and industrial workflows into a compelling narrative that connects DEWALT’s solutions to tangible outcomes in safety, productivity, and performance. You will lead a small, high-performing team responsible for curating, preparing, and activating each experience, ensuring a seamless and differentiated visitor journey. The ideal candidate brings deep experience in the construction or industrial space, strong executive presence, and the ability to connect jobsite realities to business impact through storytelling. • Serve as the lead storyteller for XIC experiences, delivering a compelling, end-to-end DEWALT narrative tailored to diverse audiences • Translate construction and industrial workflows into clear, outcome-driven value stories that highlight safety, productivity, and performance • Engage and influence senior-level stakeholders, including C-suite leaders, customers, distributors, and site owners • Own the end-to-end experience flow, including narrative arc, pacing, transitions, and integration of demonstrations and subject matter experts • Partner in evolving the DEWALT master story, translating it into scalable, modular storytelling frameworks that enable tailored experiences across audiences • Work cross-functionally with product, sales, brand, and end user teams to incorporate key inputs and ensure events are connected to and reflective of broader business priorities • Capture insights from executive conversations and visitor engagement, using feedback to inform product development, marketing, and experience enhancements • Lead and develop a small team responsible for adapting and activating the story for each visitor, ensuring consistency and excellence in delivery • Coach team members and subject matter experts to elevate storytelling, presentation effectiveness, and audience engagement

The Person: You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: • Bachelor’s degree in Business, Construction Management, Marketing, Communications, or a related field • 10–15+ years of experience in construction, industrial, or trade-related environments, with strong understanding of jobsite workflows and customer dynamics • Proven ability to engage and influence senior-level executives and external stakeholders through strong executive presence and communication skills • Deep understanding of construction workflows across the project lifecycle (design, pre-construction, pre-fabrication, and jobsite execution) • Experience translating complex technical or operational concepts into clear, compelling, and outcome-driven narratives • Demonstrated leadership experience, including managing and developing teams delivering customer-facing experiences • Proven ability to collaborate across cross-functional teams and align stakeholders to deliver a cohesive experience • Strong analytical and strategic thinking skills, with the ability to leverage insights for continuous improvement • Passion for connecting real-world challenges to solutions that improve safety productivity, safety, and performance • Must be able to remain on your feet for extended periods and move items as required.

The Details:  

You’ll receive a competitive salary and a great benefits plan, including:  

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement   in addition to programs & benefits in support of your well-being.  

• Discounts on Stanley Black & Decker tools and other partner programs.  

And More:  

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:   

• Grow:   Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.   

• Learn:   Have access to a wealth of learning resources, including our digital learning portal.   

• Belong:   Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.  

• Give Back:   Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.    

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-ONSITE #LI-LG1


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