Senior Marketing Manager, Brand Experience

About this role

About OpenSesame

OpenSesame is the trusted partner for workforce reinvention in the age of AI. We deliver integrated software, curated and customizable content, and expert services embedded into existing learning, HR, and work systems to help organizations expand their human + AI potential and thrive through change.

About the Role

OpenSesame is entering its next phase of growth, and how we show up in the market has never been more important. We are strengthening our brand discipline, sharpening how we communicate, and building a more scalable content and creative engine.

As Senior Marketing Manager, Brand & Creative, you will be the steward of the OpenSesame brand across both visuals and words. You will ensure our brand shows up consistently, clearly, and credibly across customer-facing content, campaigns, PR, sales materials, and internal requests.

This is not a graphic design role or a traditional creative director role. You will lead the people, processes, standards, and AI-enabled workflows that bring the brand to life. You will manage a small team of designers, copywriters, and contractors, while helping the broader organization use approved brand tools and AI agents to create stronger, more consistent work at scale.

You will partner closely with Product Marketing, which owns the corporate messaging framework, positioning, and product narrative, and with the Growth team, which owns demand generation, campaign execution, website performance, and funnel outcomes. Your role is to translate strategy into high-quality content and creative that supports market awareness, sales effectiveness, and pipeline growth. This position reports directly to the CMO.

Key Responsibilities:

• Brand Stewardship: Serve as the steward of the OpenSesame brand across visual identity, voice, and creative execution. Monitor market trends, competitors, and customer expectations to ensure our brand remains relevant, differentiated, and consistently represented across every customer touchpoint.

• Content & Editorial Strategy: Own the editorial calendar and content strategy, developing thought leadership, executive communications, customer stories, PR, and marketing content that strengthens brand awareness and supports business growth.

• Creative Operations & Team Leadership: Lead the creative team of designers, copywriters, and contractors while managing the marketing request queue to ensure high-quality work is prioritized, delivered efficiently, and aligned to business objectives.

• AI-Enabled Marketing: Implement AI-enabled tools, workflows, and agents that help the team and broader organization create high-quality, brand-aligned assets more efficiently and at greater scale.

• Growth Partnership: Partner with the Growth team to develop compelling creative concepts and content that supports campaigns, demand generation, customer expansion, and sales enablement.

• Cross-Functional Collaboration: Partner closely with Product Marketing, Growth, Product, Sales, Customer Success, and Executive Leadership to translate strategy into compelling market-facing experiences and ensure consistent brand execution across the business.

Performance Objectives

First 30 Days: Learn Quickly, Build Relationships, Deliver an Action Plan

• Complete a brand audit and identify the top five opportunities to improve consistency, quality, and market impact.

• Deliver a 90-day action plan outlining priorities for brand governance, editorial strategy, creative operations, and AI enablement.

• Establish relationships with key stakeholders across Growth, Product Marketing, Sales, Customer Success, and Product, and identify the highest-priority content and brand needs.

• Take ownership of the marketing request queue, and all request submission channels, and implement immediate improvements to prioritization, visibility, and workflow.

• Identify at least one AI-enabled workflow that can be implemented quickly to improve the speed or quality of content and creative production.

• Begin contributing to active projects, demonstrating immediate ownership of content, creative, and brand decisions.

By the End of Q1: Put the Operating System in Place

• Launch the new brand governance framework, including templates, standards, and review process, not only for the content and workflows your direct team owns, but for all of marketing and the entire organization.

• Deliver a revised editorial strategy and annual content calendar.

• Establish the operating model for creative requests and cross-functional intake.

• Deliver a plan for AI-enabled content and creative workflows, implementing at least three.

• Launch or refresh priority brand assets in support of Growth campaigns and Product Marketing initiatives.

• Define and begin reporting on brand index, share of voice, and content contribution to SALs and opportunities.

First 6 Months: Improve How Marketing Operates and Identify Signs of Improved Brand Sentiment

• Establish a mature brand governance program that improves consistency across campaigns, sales enablement, product marketing, PR, social, events, and customer communications.

• Build a scalable content operation that consistently delivers high-quality assets aligned to company priorities and quarterly campaigns.

• Implement AI-enabled workflows that measurably improve the speed, quality, and efficiency of content and creative production.

• Strengthen OpenSesame's external presence through thought leadership, executive bylines, PR, and earned media opportunities.

• Improve collaboration and service levels across Marketing by creating a predictable intake, prioritization, and delivery process for creative and content requests.

• Establish reporting and regular reviews for brand index, share of voice, content contribution to SALs and opportunities, and creative team performance.

By the End of Year 1: Showcase Notable Improvements in Brand Sentiment for OpenSesame

• Establish OpenSesame as a more recognizable, diffe

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