Director of Brand Strategy

About this role

Company Overview: Do you enjoy making a difference in a child's life, transforming education, and evolving learning? Come join Teachstone, the interaction company! Teachstone® was founded in 2008 to deliver the Classroom Assessment Scoring System® (CLASS®) nationwide and around the globe. Developed through years of research, the CLASS observation tool measures the interactions between teachers and children, which have been shown to drive learning and lifelong achievement. Teachstone helps organizations conduct classroom observations and provides professional development so that teachers improve, and children learn more. Our online subscription service, myTeachstone, simplifies CLASS implementation by combining observation data with a robust library of CLASS resources and professional development.

At Teachstone, everything we do is about improving the ways teachers interact with their students. We train coaches and observers, build and deliver online support programs, design professional development – all of it grounded in one proven fact: the interactions teachers have with students have a lasting impact on their academic and developmental success. By helping educators describe, measure and improve their interactions and relationships with students, Teachstone is transforming education nationwide, one interaction at a time.

Role Overview:

We are looking for a visionary, highly strategic, and market-making Director of Brand Strategy to establish, elevate, and lead Teachstone’s brand strategy across narrative, creative, and content. Reporting to the VP of Marketing and Brand, this high-visibility leadership role will blend meticulous strategic thinking with strong creative judgment to strengthen Teachstone’s market position as the ultimate trusted authority on educational interaction quality. You will develop and own how Teachstone is positioned in the market and ensure that positioning comes to life consistently across every digital, verbal, and physical touchpoint.

Role Responsibilities:

Brand Authority, Positioning & Market Creation

• Establish Market Authority: Define and scale the corporate brand strategy, ensuring our market positioning as the essential institutional infrastructure for interaction quality.

• Verbal Identity & Brand Voice: Own, define, and govern Teachstone’s verbal identity, creating an authoritative, differentiated point of view that commands respect from policymakers, researchers, and enterprise buyers.

• Ecosystem Architecture: Ensure brand consistency and absolute narrative clarity across diverse, high-stakes target audiences, programs, and B2B communication channels.

Creative Direction & Brand Governance

Creative Vision Ownership: Set a world-class visual identity and messaging standards, ensuring our design choices directly align with our business strategy.Strategic Brand Refresh: Design, operationalize, and lead a comprehensive corporate brand refresh, modernizing our visual footprint while balancing historical credibility with forward-looking market authority.Brand Governance Systems: Establish and scale brand guidelines and governance processes that empower cross-functional teams to self-activate the brand without diluting quality or consistency.

Content & Thought Leadership Translation

• Thought Leadership Infrastructure: Build and drive our executive thought leadership strategy, transforming flagship data and research into powerful platforms that actively shape broader industry conversations.

• Evidence Translation: Partner with the Research and Impact teams to translate complex, academic research and client outcomes into compelling, accessible market narratives that solve executive challenges (e.g., workforce retention, school readiness).

• SEO & Content Distribution: Oversee data-driven storytelling, thought leadership pieces, and SEO content strategies to organically amplify our point of view and capture early market demand.

Digital Experience & Channel Ownership

• Strategic Website Ownership: Serve as the executive owner of Teachstone’s primary website, transforming it into the premier digital destination for brand storytelling, product positioning, and high-impact audience engagement.

• UX & Conversion Balance: Lead website optimization initiatives, ruthlessly balancing authoritative brand storytelling and visual integrity with clear technical performance and lead generation frameworks.

Insights, Measurement & Cross-Functional Leadership

• Audience & Market Intelligence: Leverage comprehensive customer research, competitive analysis, and voice-of-the-customer loops to identify new market opportunities and adjust positioning.

• Brand Measurement Frameworks: Define and track metrics to prove brand equity impact, tracking lagging indicators like brand lift, share of voice (SOV), and brand influence on pipeline/revenue.

• Team Leadership: Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability.

• Cross-Functional Collaboration : Partner with product, growth marketing, sales, and PR to ensure a cohesive brand experience and translate strategy into actionable creative briefs.

Role Qualifications:

• 7+ years of experience across brand strategy, brand marketing, or creative content leadership. Proven experience at a company in EdTech, early childhood education, B2B SaaS, professional services, or deep mission-driven organizations is highly preferred.

• A track record of moving a company from feature-selling to category-creation.

• Strong strategic storytelling skills, with the ability to translate complex ideas, research, and product offerings into compelling narratives.

• Experience overseeing creative development, including messaging, visual identity, and content strategy.

• Experience managing and optimizing websites as a core brand and customer experience channel.

• Strong understanding of brand measurement, market research, audi

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