Associate Director, Neuroscience Marketing, Movement Disorders

About this role

Title: Associate Director, Neuroscience Marketing, Movement Disorders Company: Ipsen Biopharmaceuticals Inc.   About Ipsen: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.  Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/   and follow our latest news on LinkedIn and Instagram .

Job Description: Summary The Associate Director (AD), Neuroscience Marketing Movement Disorders is a key role on the Neuroscience Commercial Team and will report to the Senior Director, Neuroscience Marketing. The successful candidate will lead US marketing initiatives focused on driving customer and patient engagement, conversion, and retention to help the Dysport team achieve near-term revenue goals that deliver on ambitious brand growth. Key promotional activities and responsibilities include yearly Dysport strategic & tactical planning, the development and execution of HCP and Patient promotional materials, digital marketing strategies and tactics, including expanded omnichannel capabilities, and the design and management of Brand presence at key congresses.

Included in the scope will be contributing to the brand’s overall engagement strategy and planning, day to day sales team partnership, POA/NBM planning & execution, and budget management. The role will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force. Cross-functional collaboration skills and proven track record of building and executing marketing project plans in collaboration with multiple cross-functional partners will be critical in this role.

Main responsibilities / job expectations Core Marketing Activities • Brand Planning and Execution - Strategic & Tactical for Movement Disorders (Spasticity & Cervical Dystonia)

• Support development of brand content for personal and non-personal promotion, aligned to key brand priorities and messaging

• Lead strategy for omnichannel capabilities across HCP and patient, partnering with Neuroscience Omnichannel Director

• Lead the development of Congress engagements, including booth/material design, content development for educational programs and on-site management/execution (in collaboration with Operations and Field)

• Lead the planning and execution of expanded patient marketing programs, including rework of owned media and omnichannel activity ​

• Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis, including participation in monthly Business Reviews

• Ensure compliant execution of all activities

Cross Functional Leadership & Collaboration Collaborate with: • Neuro Field leadership to gain alignment and provide support with sales force execution and other business needs, including Congress engagements

• V&A, Medical and other key cross functional brand team members on brand promotional development, execution, and performance management

• Neuroscience Omnichannel Director, BOS and Global digital in the design and execution of digital activity

• Finance in management of budget

• Insights for design/execution of programs and integration of learning into promotional materials

• Advanced Analytics to ensure appropriate understanding of impact

Knowledge, abilities & experience • BA/BS in marketing or a related field; MBA is a plus

• At least 8 years of progressive pharmaceutical or biotechnology marketing experience demonstrating strong tactical execution

• Neuroscience and/or specialty experience a strong plus

• Buy and bill pharma marketing experience a plus, not required

• Biopharma sales experience a plus, not required

• Demonstrated ability to achieve key milestones and business objectives working with peers and colleagues with and without direct authority

• Demonstrated organization skills with proven ability to manage multiple complex projects

• Ability to consistently define project workplans, meet deadlines, and manage budgets

• Effective management of Agency teams and external partners/vendors

• Excellent written and verbal English communications skills; ability to communicate with colleagues at all levels of the organization; strong presentation skills required

• Excellent skills in MS Office (Excel, Word, PowerPoint, Outlook)

• Ability to travel domestically (up to 20%)

Key Technical Competencies Required • Proven cross-functional leadership skills to lead across a complex matrix organization

• Strong communication and interpersonal skills along with the ability to influence others

• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously

• Demonstrated consistent track record of success

• S trong scientific/medical aptitude and experience

• Demonstrated success in project, vendor, and experience managing large budgets

• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities

• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives

• Excellent written and verbal skills and strong interpersonal commu

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