VP, Viral Marketing

About this role

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Turn strategic partnerships into marketing programs that accelerate the next generation of Beast Industries businesses.

Beast Industries is building a new telecommunications and mobile business designed for the next generation of consumers. The VP, Director of Mobile Marketing will lead the day-to-day marketing operations, go-to-market execution, and subscriber-growth programs supporting that business.

Reporting to the Head of Viral Marketing, this role will translate established business, brand, and viral marketing strategies into detailed execution plans across customer acquisition, lifecycle marketing, retail, CRM, partner channels, and subscriber communications.

This is a focused operating role dedicated to the telecommunications and mobile category. It is not responsible for setting the broader viral marketing vision for Beast Industries, leading the marketing strategy for other Beast businesses, or developing the company’s flagship creative platforms.

Success requires deep telecommunications or subscription-marketing expertise, strong operational discipline, and the ability to coordinate complex programs across internal teams and external partners.

The Role

The VP, Director of Mobile Marketing will serve as the senior operational marketing leader for Beast Industries’ telecommunications and mobile business.

The role will be responsible for converting approved strategies and creative platforms into executable go-to-market programs that drive subscriber acquisition, activation, engagement, retention, referrals, and household growth.

The ideal candidate combines telecommunications or subscription-marketing experience with strong capabilities in product commercialization, lifecycle marketing, retail activation, CRM, performance measurement, and cross-functional program management.

This leader should be highly effective at managing complex execution, establishing clear operating rhythms, and ensuring that marketing commitments are delivered accurately, efficiently, and on schedule.

What You'll Do

Mobile Go-to-Market Execution

• Lead the development and execution of go-to-market plans for the Beast Industries telecommunications and mobile business.

• Translate approved business, brand, and viral marketing strategies into detailed launch plans, workstreams, timelines, budgets, and deliverables.

• Coordinate marketing execution for mobile plans, pricing changes, promotional offers, service features, device programs, upgrades, trade-ins, and customer benefits.

• Develop clear customer-facing communications explaining plan value, pricing, switching processes, service features, and member benefits.

• Ensure that all launches are supported by appropriate operational, retail, CRM, customer-service, legal, and partner readiness.

Subscriber Acquisition

• Develop and execute customer-acquisition programs within the approved mobile marketing strategy.

• Manage conversion initiatives across digital, retail, affiliate, referral, CRM, paid media, and partner channels.

• Partner with analytics and finance teams to monitor acquisition performance and improve conversion efficiency.

• Identify friction within the customer journey and recommend improvements to enrollment, activation, and onboarding.

• Optimize approved campaigns and offers based on performance data and customer behavior.

Lifecycle and Retention Marketing

• Own the operational development of customer onboarding, engagement, retention, renewal, win-back, and referral communications.

• Build CRM journeys across email, SMS, app, web, and other owned customer channels.

• Partner with product and customer-experience teams to improve activation, engagement, and long-term customer value.

• Develop programs that reduce preventable churn and increase plan participation.

• Manage the lifecycle calendar and ensure that communications are coordinated across customer touchpoints.

Household and Referral Growth

• Execute approved referral, family-plan, household-expansion, and member-get-member programs.

• Manage incentive structures, customer communications, operational requirements, and campaign timelines.

• Monitor referral participation, household conversion, and related subscriber-growth metrics.

• Recommend optimizations based on program performance without altering the underlying strategic or creative platform.

• Coordinate with product, legal, finance, and customer operations to ensure offers are executable and compliant.

Retail and Distribution Marketing

• Lead day-to-day coordination of retail and distribution marketing for the mobile business.

• Develop retail toolkits, merchandising requirements, sales materials, employee communications, and launch-readiness plans.

• Coordinate with telecommunications partners and retail teams to ensure accurate execution across participating locations.

• Support seasonal retail events, device launches, promotional periods, and customer-conversion initiatives.

• Monitor retail performance and identify opportunities to improve customer education and conversion.

Partner Marketing Operations

• Manage the d

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