VP, Revenue Marketing

About this role

Please Note: This is a remote position available in the state listed on this job. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

AI at BambooHR

At BambooHR, we’re all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We’re leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR.

Essential Job Duties

The Vice President, Revenue Marketing is responsible for leading BambooHR's revenue marketing strategy, pipeline generation engine, and demand creation transformation. This executive leader owns Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs while driving accountability for pipeline creation, funnel performance, forecasting accuracy, and marketing contribution to revenue.

This role will play a critical leadership role in BambooHR's transition to an AI-first revenue engine. As buyer behavior shifts toward AI-mediated discovery, evaluation, and purchasing, the Vice President will help define how BambooHR evolves its marketing organization, technology stack, operating model, and demand generation strategy to remain competitive in a rapidly changing environment. Success requires a unique combination of strategic leadership, operational rigor, technical depth, and the ability to lead large-scale organizational transformation.

The Vice President serves as a strategic partner to the CMO and collaborates closely with Sales, Revenue Operations, Product, Partnerships, and Executive Leadership to shape the future of revenue generation at BambooHR.

You will:

• Lead and develop leaders and teams across Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs.

• Recruit, hire, develop, and retain high-performing marketing talent.

• Establish organizational priorities, performance expectations, and accountability measures.

• Conduct performance evaluations and provide coaching, mentorship, and career development.

• Oversee department planning, resource allocation, organizational design, and budget management.

• Handle employee relations matters in accordance with company policy.

• Own BambooHR's revenue marketing strategy and pipeline generation performance across the full customer acquisition funnel.

• Establish forecasting rigor, pipeline management processes, and performance reporting that provide executive visibility into pipeline health, risks, and opportunities.

• Lead BambooHR's transition from a traditional inbound-led demand model to a diversified, AI-first revenue generation engine.

• Develop and execute strategies that improve performance across mid-funnel and bottom-funnel conversion points, including nurture, outbound, partner-generated pipeline, paid media, and lifecycle programs.

• Define and implement the organization's AI-powered demand generation strategy, leveraging emerging technologies, automation, predictive analytics, and agentic workflows to improve efficiency and effectiveness.

• Partner closely with Sales, SDR, Partnerships, Revenue Operations, and Product leaders to improve funnel conversion, pipeline velocity, and revenue outcomes.

• Drive adoption of modern revenue technologies and AI-enabled workflows that improve how marketing teams operate, execute, measure, and scale.

• Establish measurement frameworks that connect marketing investment to pipeline creation, revenue impact, and long-term business growth.

• Oversee optimization of marketing channels, programs, and investments to maximize pipeline generation and return on investment.

• Lead development of BambooHR's future-state demand generation capabilities, including AI-mediated discovery, emerging growth channels, partner ecosystems, and scalable outbound programs.

• Manage annual marketing investments exceeding $50M and ensure disciplined allocation of resources against company objectives.

• Serve as a strategic advisor to executive leadership on pipeline performance, revenue growth strategy, AI-driven market shifts, and demand generation investments.

• Foster a culture of innovation, accountability, experimentation, and measurable business impact across the revenue marketing organization.

What You Need to Get the Job Done:

• Bachelor's degree in Marketing, Business, Communications, or a related field required. MBA or advanced degree not required, but a plus.

• 12+ years of progressive experience in demand generation, revenue marketing, growth marketing, or related leadership roles.

• Proven experience leading revenue marketing organizations within B2B SaaS or other high-volume B2B environments.

• Demonstrated ownership of significant pipeline targets and measurable revenue outcomes.

• Experience managing annual marketing investments exceeding $50M.

• Deep expertise in modern marketing technology, revenue operations, marketing automation, attribution, analytics, and demand generation systems.

• Demonstrated success implementing AI technologies to improve marketing performance, operational efficiency, pipeline generation, or customer acquisition.

• Strong understanding of how AI is transforming buyer behavior, digital discovery, customer acquisition, and revenue generation.

• Experience leading organizations through significant transformation, organizational change, and evolving market conditions.

• Strong executive communication, presentation, and decision-making skills.

• Proven ability to build alignment across Marketing, Sales, Product, Revenue Operations, and Executive Leadership teams.

• Strong analytical, forecasting, and problem-solving capabilities with a data-driven approach to decision making.

• ***This role will require ongoing travel to our HQ in Utah.

What Will Make Us REALLY Love You:

• Experience leading AI-first mar

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