VP of Marketing

About this role

About Nightfall:

Nightfall is the AI-native, unified data loss prevention and insider risk management platform that protects sensitive data across SaaS apps, GenAI tools, email, endpoint devices, and more. Hundreds of customers, spanning AI innovators to top 10 banks, trust Nightfall to detect and stop data exfiltration at scale. Nightfall enables organizations to innovate freely without the risks of losing intellectual property or exposing customer data. Our agentic platform helps security teams regain their time by putting data loss prevention on autopilot. With automatic remediation, security violations can be resolved automatically before they become incidents, and end-users can be automatically trained and coached in the moment to self-heal violations that they introduce.

Nightfall is backed by leading VC firms including Bain Capital Ventures (Enrique Salem - former CEO of Symantec), Venrock (early investors in Cloudflare), WestBridge Capital, Pear VC (early investors in Dropbox and Doordash), and a cadre of cybersecurity leaders including Frederic Kerrest (founder of Okta), Maynard Webb (former COO of eBay), Ryan Carlson (President of Chainguard), Kevin Mandia (founder of Mandiant), and many others.

About the role:

The AI security market is moving fast and Nightfall AI is moving faster. We have built a product that enterprises need right now -- a platform that protects sensitive data across SaaS, endpoints, and AI apps -- and we need a VP of Marketing who can help us own this category before anyone else does.

This is a rare opportunity to be the first true marketing leader at a well-funded Series B company with real product-market fit and a clear path to scale. You will report directly to the CEO, set the vision for the entire marketing function, and build something from the ground up -- demand gen, field, product marketing, brand, PR, website, and budget all in one seat. If you have done this before and want to do it again at a company with real tailwinds, this is the role.

What You'll Do

Marketing Strategy & Leadership

Own the overall marketing strategy and roadmap -- from brand positioning and category narrative to integrated campaign planning and budget allocation. Translate company goals into a coherent, prioritized marketing plan that the whole team can execute against. Set the vision for the Growth Marketer and Head of Content and Narrative Strategy and ensure both functions are tightly aligned to revenue and company goals.

Pipeline & Demand Generation

Partner closely with the CRO and sales leadership to own top-of-funnel pipeline generation. Oversee paid acquisition, ABM, email marketing, conversion optimization, and inbound strategy. Hold the team accountable to closed-won pipeline targets, not just MQL volume.

Field Marketing

Build and own Nightfall's field marketing motion -- events, conferences, executive roundtables, and partner-led programs that drive pipeline and deepen customer relationships. Define which events we attend, sponsor, or own, and ensure every dollar of field spend is tied to a measurable outcome.

Product Marketing

Own the product marketing function -- competitive positioning, battlecards, sales enablement materials, and go-to-market launch planning for new products and features. Work closely with Product and Sales Engineering to ensure the market understands what Nightfall does and why it wins. Build the foundation for a product marketing function that scales as the team grows.

Brand, Content & Narrative

Partner with the Head of Content and Narrative Strategy to ensure Nightfall has a clear, compelling point of view in the AI security market. Own how we position against competitors, how we show up at the category level, and how our story lands with CISOs, security leaders, and enterprise buyers.

Website & Conversion

Own the Nightfall website as a marketing asset -- ensuring it clearly communicates our value proposition, converts visitors to leads, and is continuously optimized. Partner with the Growth Marketer on landing pages, CTAs, and the full conversion path from first touch to demo request.

PR & Analyst Relations

Own Nightfall's external communications strategy -- press releases, media relationships, thought leadership, and agency management. Build and manage relationships with industry analysts (Gartner, Forrester, IDC) to strengthen Nightfall's positioning in the data security and AI security categories.

AI-Native Marketing

Lead by example in building an AI-native marketing function. You and your team will use AI tools across research, content creation, campaign execution, reporting, and workflow automation. You will push the boundaries of what a small marketing team can produce by building AI into how we work -- not as an afterthought but as a core operating principle.

Budget Ownership

Own and manage the full marketing budget. Make allocation decisions across paid, field, content, PR, and tools with a clear view of ROI and pipeline contribution. Report on budget performance to the CEO and ensure every dollar is tied to a measurable outcome.

Team Leadership & Development

Lead, develop, and grow the marketing team. Currently overseeing the Head of Content and Narrative Strategy and the Growth Marketer, with plans to add product marketing and other functions as the company scales. Build a culture of accountability, creativity, and commercial focus.

Cross-Functional Partnership

Work hand in hand with Sales, Product, and Customer Success to align marketing strategy with revenue goals, product launches, and customer retention. Be a trusted partner to the CEO on go-to-market decisions and company positioning.

What We're Looking For

- 10+ years of B2B SaaS marketing experience, with at least 3-5 years in a senior leadership role (VP or equivalent) owning at least one marketing function fully

- Proven track record of building and scaling a marketing engine at a Series A or Series B company -- you have done this b

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