VP of Marketing

About this role

About Sent

Sent is an infrastructure for sending A2P messages across SMS, WhatsApp, and RCS through a single unified API. Our intelligent routing model automates channel selection based on deliverability and cost, ensuring lower cost and global reach without any channel-specific integrations.

We recently closed a $12M Series A backed by Companyon Ventures, Bessemer Venture Partners, UIF, and others. We're hiring to build the best infrastructure to replace multi-channel messaging stacks.

The Role

We're hiring our first VP of Marketing - someone who has built and led demand-focused marketing for a technical product, knows the developer ecosystem from the inside, and has the range to operate across self-serve growth and enterprise pipeline in the same week.

You'll report directly to the CEO and own marketing end to end. That means inheriting a growing base of developer users and building the motion that turns it into a real revenue engine - both expanding what's already working on the self-serve side and standing up the enterprise layer on top of it. This is a builder role as much as a leadership role. You'll be hiring a team, but you'll also be in the weeds.

What You'll Own

Demand generation and pipeline

- Own the full funnel from awareness to pipeline - paid, SEO, lifecycle, content, events, and partnerships

- Build the measurement infrastructure to know, down to the dollar, what a qualified lead costs and which channels are producing real pipeline

- Direct a high-velocity experimentation cadence: hypotheses, tests, honest reads on results, and quick decisions on what to scale

The enterprise motion

- Architect the marketing foundation that supports a sales-led motion layered on top of self-serve - account-based plays, outbound support, case studies, analyst relations, and the content that moves enterprise buyers

- Partner closely with sales on lead scoring, handoff criteria, and targeted account plays for larger logos

- Build the positioning and materials that make Sent legible to an enterprise buyer without alienating the developer who found it on their own

Developer marketing

- Own how Sent shows up in the developer ecosystem - the channels, communities, and publications that technical buyers actually trust

- Know which channels are worth owning (Hacker News, X, newsletters, podcasts, GitHub) and build repeatable acquisition loops around them

Brand and positioning

- Define and sharpen how Sent is positioned as the market evolves - against incumbents, against point solutions, and as new channels come online

- Ensure every surface Sent touches - docs, landing pages, campaigns, sales decks - reflects a consistent, credible point of view

What You Bring

- 7+ years in marketing, with meaningful time in demand generation or growth at a developer-first, API, or infrastructure company

- You've taken a technical product upmarket - you know what it takes to build an enterprise motion on top of a self-serve base and you've done it before

- You've carried a pipeline number and hit it, and you can show exactly which bets got you there

- You're comfortable in the developer ecosystem - you understand how these communities behave, what earns credibility, and what gets ignored

- Technical enough to hold your own: you've worked with APIs, you understand how developers think, and you don't need things translated for you

- You've built and led small, high-output marketing teams and know how to hire people better than you in their discipline

- Strong instincts on both the quantitative side (CAC, payback, conversion rates) and the qualitative side (positioning, narrative, brand)

- Experience with messaging, telecom, or API infrastructure is a strong plus

Our Commitment to You

- Meaningful equity with high growth potential

- Top-tier medical, dental, and vision, fully covered

- 401(k) with 100% match up to 4%

- Unlimited PTO

- Beautiful NYC workspace with daily meals and unlimited snacks

- New MacBook Pro + Apple Studio Display

- Wellhub Gold or Equinox membership stipend

Sent, Inc. is an Equal Opportunity Employer committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds and experiences.

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