VP, Enterprise Marketing

About this role

About Coursera

Coursera and Udemy are now one company, creating one of the world's most comprehensive skills development platforms for the AI era. This strengthens our ability to accelerate AI-powered innovation and shape how the world discovers and builds skills at a pivotal moment of change. Read more about the combined company by visiting our blog .

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to worldclass learning. Coursera partners with leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including AI-powered personalized guide and features, like Role Play and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp. Coursera recently combined with Udemy to create one of the world’s most comprehensive skills development platforms.

Why Join Us

At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter.

We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to do their best work together. Our virtual hiring and onboarding experience makes it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below.

Job Overview:

Coursera’s Enterprise Marketing team connects businesses, universities and governments with our world-class learning products, content and solutions. Enterprise Marketers play an important role in accelerating the growth and market share of the Enterprise Business globally with innovative marketing programs to attract, retain, and expand relationships across all segments.

We are seeking a dynamic, strategic, and deeply analytical Vice President of Enterprise Marketing. In this role, you will own the end-to-end marketing strategy and execution for Coursera’s global enterprise business (B2B). We are looking for a leader who has full-stack marketing experience and can work effectively across marketing functional teams and key stakeholders to lead our enterprise marketing function. This role will focus on building a world-class growth engine that architects and scales an integrated, full-funnel demand generation strategy—transforming market awareness into a high-converting pipeline, while simultaneously driving a robust customer marketing engine focused on user engagement, net revenue retention, and turning successful clients into passionate brand advocates.

From driving top-of-funnel velocity through sophisticated digital and ABM strategies, to executing high-impact regional events, to mobilizing existing customers for expansion and advocacy—you will own the entire enterprise lifecycle. You will be a critical strategic partner to our global sales and customer success organizations, obsessed not just with lead volume, but with delivering high-quality pipeline that converts to closed-won revenue, while partnering post-sale to maximize customer lifetime value and retention.

What we mean by "Full-Stack": You are an executive who can connect the dots across the entire marketing ecosystem. You are as comfortable collaborating on high-level brand messaging and product positioning as you are diving into conversion funnels, pipeline math, and marketing automation workflows. You understand that marketing's job isn't done when a lead is captured—it's done when the purchase is made, the customer renews and expands.

If you are excited by the fast pace of building a global business that is having an impact on the world, we’d love to hear from you!

Responsibilities:

• Lead and manage a global team consisting of the following functions: global demand generation, regional marketing (North America, Latin America, EMEA, APAC, Japan), customer and Channel partner marketing. You will provide mentorship, coaching, and performance management.

• Design, execute, and scale a unified, global demand generation strategy utilizing full-funnel integrated campaigns that cut through the noise and capture enterprise demand. Oversee multi-channel activation strategies across digital marketing (paid media, SEO, SEM, content syndication), highly targeted Account-Based Marketing (ABM) for strategic accounts, and high-impact global and regional events.

• Forge a tight, locked-step partnership with the Global Enterprise Sales leadership team, aligning marketing strategies directly with sales targets, territories, and go-to-market priorities.

• Partner with the Customer Success and Account Management teams to build a robust post-sale customer marketing engine that drives continuous user engagement and platform adoption. Develop targeted lifecycle campaigns designed to fuel cross-sell and upsell opportunities, directly impacting Net Revenue Retention (NRR) and lifetime value (LTV).

• Build a formal customer advocacy program to turn our most successful enterprise clients into vocal brand champions, generating high-value case studies, testimonials, and peer-to-peer references.

• Design and execute marketing strat

Similar jobs

• VP, Marketing — Zushealth · United States
• VP, Marketing — Upwork · Remote
• VP, Product Marketing — Geniussports · New York, New York, United States
• VP, Product Marketing — Assured · Remote
• VP, Product Marketing — Via · New York City
• VP of Enterprise Sales — Acceldata · Remote
• Head of Enterprise Marketing — Descript · San Francisco, CA
• VP, Revenue Marketing — Bamboohr17 · Remote