ViiV Healthcare Manager, Access Strategy and Marketing – Treatment

About this role

This is a Hybrid opportunity based in Durham, NC. 2-3 times in office per week.

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV.  We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.  We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

This role will be based out of Durham, NC & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org)

The role of Manager, Access Strategy and Marketing – Treatment is responsible for the development and execution of business strategies and marketing tactics geared towards population-based decision makers to grow and support access for the Treatment portfolio in the US. This manager is responsible for the design, development and delivery of all payer customer-facing promotional and non-promotional customer engagement tactics and will have the opportunity for input into strategy development.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Support the development of brand market access strategies, ensuring alignment with broader brand objectives, payer customer needs and insights, and evolving reimbursement dynamics.

• Monitor the payer landscape, healthcare policy developments, and emerging market trends to identify opportunities and risks to the business.

• Lead insight generation activities with external customers (i.e. market research) and internal stakeholders (i.e., payer field team members).

• Lead payer initiatives to identify, quantify, and address coverage changes/barriers, translating findings into actionable recommendations that support business objectives.

• Design, build, and evolve integrated payer value proposition that communicates the clinical, financial and organizational value population-based decision makers.

• Manage the development, approval, deployment, and measurement of payer marketing assets, including field materials, digital tactics, publications, and implementation guides.

• Partner with Medical colleagues to develop evidence-based messaging and value communications that align with payer decision-making criteria.

• Support launch readiness and indication expansion planning, including market research, evidence planning, payer strategy development, and pre-approval information exchange activities.

• Partner with brand teams and commercial stakeholders to ensure a clear understanding of the market access landscape and impact on the business

• Support training and capability development for customer-facing teams, including payer account managers, sales teams, and other internal stakeholders.

• Establish and track market access performance metrics and KPIs to assess strategic effectiveness and inform future investment decisions.

• Manage external agency and vendor partners to deliver high-quality strategic and tactical market access programs.

Why you?

Basic Qualification We are seeking professionals with the following required skills and qualifications to help us achieve our goals

• Bachelor’s degree or equivalent in Business, Marketing, Life Sciences or related discipline

• 3+ years of US-based pharmaceutical industry experience in managed markets, marketing and/or related commercial roles

• Experience in creating product messaging and developing tactics

• Knowledge and understanding of commercial and public payer customers (i.e. PBMs, MCO, employer, Medicaid, Medicare) and the complex dynamics affecting the payer including industry trends, payer and channel economics, and public policy/ government regulations

• High level of motivation and a strong ability to find creative solutions to unstructured situations

​

Preferred Qualification If you have the following characteristics, it would be a plus

• Graduate Degree level (e.g., MBA) or equivalent experience

• Experience working on specialty products

• Experience in developing payer and segment specific marketing insights and incorporating the payer into the brand/strategic planning process

• Demonstrated ability to create effective messaging and appropriate promotional tactics

• Experience in effectively navigating Copy Approval (legal, regulatory, medical review)

• Demonstrated ability to effectively work in a matrix team environment (i.e. brand mark

Similar jobs

• Associate Vice President, Clinical Services - Market Access Marketing — Precisionmedicinegroup · Remote
• Associate Vice President, Clinical Services - Market Access Marketing — Precisionaq · Remote
• Manager, Market Access Marketing — Biibhr · Cambridge, MA
• Medical Director - Market Access Marketing — Precisionmedicinegroup · Remote
• Medical Director - Market Access Marketing — Precisionaq · Remote
• Associate Director, Market Access Strategic Marketing — BeiGene · Remote
• ViiV Healthcare (GSK) Regional Sales Director, HIV Treatment LAI, NYC/NJ/PA — GSK · Remote
• Senior Manager, Global Marketing, TTVR Therapy Marketing — Edwards Lifesciences · California – Irvine, United States