Vice President, Research & Analytics, TechLab, Ruder Finn

About this role

Ruder Finn is seeking a Vice President of Research & Analytics to join its award-winning   TechLab   team.   T his role will serve as a strategic partner across the agency, collaborating with client leaders, branding and communications strategists, creative teams , and paid media specialists   to deliver impactful research, analytics,   measure ment ,   and insight-driven strategies for clients and prospects. The position works closely with teams across the U.S. and India in a highly collaborative, fast-paced environment focused on innovation, AI, emerging technologies , and integ rated   marketing per formance .  

The ideal candidate brings strong strategic thinking capabilities and deep   expertise   across research methodologies, analytics platforms, storytelling, and data interpretation. They should be highly skilled in translating complex data into actionable insights and compelling narratives, with experience spanning   paid media   analy tics ,   web analytics, social analytics, audience intelligence, and measurement strategy.   This leader will   establish   reporting frameworks, measurement standards, and governance practices that drive consistency and scalability across client programs while advancing automated reporting solutions that reduce reliance on manual reporting .   This role is both strategic and hands-on, supporting major client accounts while contributing to the agency’s broader AI and technology initiatives. It is an opportunity to help shape the future of research and analytics within a growing, technology-forward organization.  

Key Responsibilities  

• Drive complex and diverse communications research projects, including primary research (quantitative and qualitative), measurement, and secondary research in partnership with account teams   

• Provide strategic counsel to clients and internal teams through data-driven insights analytics   expertise   and integrated measurement strategies  

• Deliver market and audience intelligence, including social and digital landscape analysis, audience behavior analysis, sentiment analysis, keyword research, search performance,   p aid   media   performance   anal ysis   and competitive analysis such as share of voice and message pull-through   

• Partner   with   client teams and paid media specialists   on analytics discussions involving   campaign measurement, reporting, optimization, attribution,   and recommendations to improve performance   ac ross   integrated marketing   programs  

• Build measurement frameworks, develop searches and dashboards, and create client-facing reports and   insights   across paid, earned,   owned   and shared channels   

• Establish standardized reporting frameworks, KPI definitions, data governance practices, and quality assurance processes that improve reporting consistency, scalability, and accuracy across the agency.    

• Partner with leadership to advance automated reporting dashboards and business intelligence solutions that reduce manual reporting while improving efficiency and decision-making  

• Analyze paid media performance across search, social, display, video, programmatic, and emerging digital channels, delivering actionable insights and optimization recommendations tied to client business objectives  

• Collaborate with paid media, strategy, and communications teams to develop holistic measurement frameworks and evaluate campaign effectiveness through attribution modeling, conversion analysis, ROI measurement, and cross-channel performance reporting  

• Conduct AI-search visibility research and Generative Engine Optimization (GEO) analysis across multiple platforms and model ecosystems   

• Develop strategic insights into how content is surfaced, ranked, and synthesized within AI-driven search systems   

• Translate data into meaningful storytelling, actionable insights, and strategic recommendations that support client planning and decision-making   

• Stay informed on emerging analytics technologies and recommend new tools and platforms that enhance agency capabilities   

• Mentor and support research analysts and analytics managers by sharing best practices and helping improve reporting quality, speed, and accuracy   

• Collaborate closely with creative planning, strategy,   paid media,   and other cross-functional teams across the organization   

• Support agency-wide training initiatives focused on analytics, measurement, and AI capabilities   

Qualifications  

• Bachelor’s degree in Business   Analytics, Computer Science, Statistics, Mathematics, or a related field   

• 7 + years of   experience working with a n   integrated marketing and communications   agency or in-house experience in research, analytics, or insights-focused roles   

• Advanced experience working with frontier AI models (e.g., LLMs) and evaluating their behavior in real-world applications   

• Proficient in   leveraging   agentic platforms to design, build, and   optimize   automated research workflows   

• Experience implementing scalable automation pipelines to improve data collection, analysis, and insight generation   

• Experience defining measurement plans and analyzing performance across marketing campaigns, including   paid   media analytics, web analytics,   social analytics,   C RM measurement , and cross-channel attribution     

• Experience evaluating paid media performance across platforms such as   Meta, TikTok, X, LinkedIn, Google Ads, GA4, and others  

• Skilled in creating complex Boolean queries and using analytics tools such as Cision,   Brandwatch ,   Talkwalker ,   Rival IQ, Meltwater, and Signal AI   

• Expertise   in Excel, Google Sheets, Google Analytics, and one or more contemporary data visualization platforms (e.g., Tableau, Power BI, Google Data Studio), along with SQL   

• Experience with AWS, Python, R, or other statistical computing/programming languages is a strong plus   

• Experience working with third-party APIs for data collectio

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