Vice President, Institutional Channel Marketing Manager (Data & Audience-Led)

About this role

PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients’ capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world’s largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.

Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking.  We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.

Position Description We are seeking a Vice President, Institutional Channel Marketing Manager to join our data-driven, audience-first team. This role will shape and execute modern marketing strategies that drive measurable business outcomes—accelerating revenue growth, deepening client engagement, and enhancing brand relevance across U.S. Institutional and Insurance segments.

The ideal candidate combines strategic marketing leadership with strong analytics fluency, bringing a deep understanding of institutional audiences, investment products, and distribution ecosystems. You will champion a segmentation- based approach, leveraging data, insights, and technology to deliver highly targeted, personalized experiences at scale.

This is a high-impact role for a forward-thinking leader who can connect audience strategy, content, and performance analytics, turning marketing into a disciplined, insights-led growth function.

Responsibilities Key responsibilities include, but are not limited to: Audience Strategy & Growth Marketing • Define and operationalize a segmentation and audience development framework, leveraging firmographic, behavioral, and engagement data to drive precision targeting.

• Partner with sales and client management to evolve Account-Based Marketing (ABM) and growth marketing strategies that balance scale (pipeline generation) and precision (high-value client conversion).

• Build and optimize full-funnel marketing journeys, ensuring coordinated messaging from awareness through conversion and retention.

Data, Analytics & Measurement Leadership • Establish a data-driven marketing operating model, defining KPIs aligned to business outcomes (engagement, pipeline, revenue contribution).

• Own performance measurement across channels (email, web, paid media, events), translating complex data into clear, actionable insights and narratives for stakeholders.

• Partner with analytics and data teams to enhance dashboards, attribution models, and lifecycle scoring frameworks to improve decision-making.

• Lead a culture of test-and-learn experimentation (A/B testing, cohort analysis, incrementality testing) to continuously optimize marketing impact.

Channel Strategy & Orchestration • Develop integrated channel strategies that align digital, content, and client-facing efforts into cohesive, orchestrated programs.

• Drive consistency in audience targeting, messaging, and measurement across all channels, reducing fragmentation and improving efficiency.

• Optimize channel mix and investment strategies based on performance insights and ROI analysis.

Content & Personalization • Translate investment insights and thought leadership into audience-centric, actionable content strategies tailored by segment, lifecycle stage, and channel.

• Champion personalization at scale, ensuring relevance through dynamic content, targeted outreach, and data-informed messaging.

• Partner with global content and digital teams to ensure consistency, quality, and scalability of content delivery.

Marketing Programs & Campaign Leadership • Design and execute integrated, multi-channel campaigns aligned to audience segments and strategic priorities.

• Lead lifecycle-based programs (always-on nurture, trigger campaigns, thematic initiatives) that drive sustained engagement.

• Ensure campaigns are measurable, optimized, and connected, moving beyond isolated channel execution to holistic performance.

Commercial Alignment & Stakeholder Engagement • Serve as a strategic partner to Institutional and Insurance client-facing teams, aligning marketing efforts to client needs, sales priorities, and pipeline goals.

• Deliver compelling performance narratives and insights that influence business decisions and resource allocation.

• Strengthen feedback loops between marketing and sales to continuously refine targeting and messaging.

Innovation, Martech & Optimization • Leverage marketing technology (CRM, marketing automation, analytics platforms) to enhance audience targeting, personalization, and measurement.

• Identify opportunities to integrate AI and advanced analytics into marketing workflows (segmentation, content optimization, predictive insights).

• Continuously evolve marketing processes to improve scalability, speed, and efficiency.

Team Leadership & Culture • Mentor and develop a high-performing team with strong capabilities in data-driven marketing, audience strategy, and digital execution.

• Foster a culture of accountability, experimentation, and continuous improvement.

• Embody PIMCO’s CORE Values – Collaboration, Openness, Responsibility and Excellence.

Qualifications • Bachelor’s degree required; CAIA, CFA, or other industry designation preferred.

• 10+ years of experience in institutional marketing, channel marketing, or growth marketing within asset management or financial services.

• Demonstrated expertise in audience segmentation, lifecycle marketing, and ABM strategies.

• Strong analytical mindset with proven ability to translate data into business insigh

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