TikTok Shop Media Associate

About this role

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

OVERVIEW

The TikTok Shop Media Associate is an entry-level role within the TikTok Shop team at SharkNinja, supporting the execution and day-to-day operations of TikTok Shop media campaigns. This role is ideal for someone early in their digital marketing career who has hands-on familiarity with TikTok and a strong interest in social commerce, performance marketing, and creator-led growth.

Reporting into the TikTok Shop organization, you will support campaign management, performance tracking, and cross-functional coordination under the direction of TikTok Shop leadership. You will work closely with internal teams including Digital Media, Social, the TikTok Affiliate Lead, and the TikTok Commercialization team to help ensure TikTok Shop activations are organized, on schedule, and delivering results for SharkNinja brands.

This is an excellent opportunity for someone looking to build foundational expertise in TikTok Shop media in a fast-paced, results-oriented environment that values testing, learning, and innovation.

RESPONSIBILITIES

• Support day-to-day execution and monitoring of TikTok Shop media campaigns, with guidance from TikTok Shop leadership

• Assist with campaign setup, budget tracking, bid adjustments, and creative rotation within TikTok Ads Manager and TikTok Shop tools

• Pull and organize performance data (ROAS, revenue, CAM efficiency, conversion rate) and surface observations to the team for review and action

• Help coordinate media execution for new product launches, including asset trafficking, timeline tracking, and reporting

• Support alignment between TikTok Shop paid media and creator/affiliate content by coordinating with the TikTok Affiliate Lead on timing and amplification

• Assist in preparing campaign performance recaps, weekly reporting materials, and internal updates for leadership

• Track campaign budgets, billing milestones, and deliverable deadlines, flagging discrepancies to the team

• Contribute to testing and learning agendas by documenting results and helping organize findings in a clear, actionable format

• Stay current on TikTok platform updates, new ad products, and social commerce trends; share relevant developments with the team

REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Business, or a related field

• 0–1 year of experience in digital marketing, social media, or paid media — internship or project experience counts

• Hands-on familiarity with TikTok as a platform; direct experience in TikTok Ads Manager or TikTok Shop tools is a strong plus

• Basic understanding of performance marketing concepts (ROAS, CPA, conversion rate); formal training or coursework is acceptable

• Highly organized with strong attention to detail; able to track multiple campaigns and deadlines simultaneously

• Proficient in Microsoft Office/Excel; experience with BI or analytics tools is a bonus

• Collaborative, proactive, and eager to learn in a fast-moving environment

• TikTok Ads, TikTok Shop, or paid media certifications are a bonus

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range $70,000 — $85,000 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every

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