Manager, Social Affiliate (TikTok Shop)

About this role

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

• This role is open to remote candidates and based on experience

As the Affiliate Marketing Manager (TikTok Shop) at SharkNinja, you will lead the strategy and execution of our affiliate efforts within TikTok Shop—one of the fastest-growing social commerce platforms. Your focus will be on scaling creator partnerships, optimizing product visibility, and driving halo across retailers while maintaining a relationship first program. Working cross-functionally with teams in Performance Media, PR, Brand Marketing, Analytics, and Creative, you’ll ensure cohesive messaging across the funnel while capitalizing on TikTok-native trends and behavior. This is a unique opportunity to own a high-impact, revenue-generating channel and help shape how SharkNinja shows up in the evolving world of social commerce.

Responsibilities

Affiliate Strategy & Program Management

• Develop and execute TikTok Shop affiliate marketing strategies to drive GMV at scale as well as create viral moments within social commerce.

• Own the day-to-day operations of the TikTok Shop affiliate program, including onboarding, tracking, payouts, and reporting.

• Define KPIs, monitor performance, and optimize affiliate campaigns to hit growth targets.

Creator & Influencer Recruitment

• Identify, recruit, and build strong relationships with TikTok creators, influencers, and affiliate partners aligned with brand goals.

• Vet creators based on performance, niche, audience fit, and content quality.

• Negotiate commission structures and campaign terms that balance brand ROI and creator incentives.

Content Optimization & Product Positioning

• Collaborate with creators to ensure on-brand, high-performing content that drives sales through codes, coupons, live streams, co-funded campaigns and more.

• Advise on content trends, product hooks, and messaging that perform well on TikTok.

• Coordinate with the creative team to share top performing creative to drive insights into how creator focused teams can pivot their messaging.

Data, Reporting & Optimization

• Analyze affiliate performance metrics such as CTR, conversion rate, AOV, ROI, and revenue contribution.

• Use TikTok Shop analytics and external tools to identify top performers and improvement areas.

• Test new strategies like affiliate bundles, limited-time offers, or product seeding to boost performance.

Stay Ahead of Platform Trends

• Stay up-to-date with TikTok Shop’s evolving features, creator tools, algorithm changes, and best practices.

• Educate internal teams on TikTok Shop trends, capabilities, and affiliate opportunities.

Key Skills/Functions

• Strong relationship building and communication skills with the ability to influence and inspire both internal and external partners

• Experience driving cross functional initiatives with global teams and external collaborators

• Strategic thinker with the ability to connect the dots between brand, product, and consumer needs

• Strong organizational skills and project management expertise across multiple complex initiatives

• Passion for brand storytelling, innovation, and consumer centric marketing

• Analytical mindset with experience evaluating campaign and partner performance using data

• Creative problem solver with a bias toward action

• Comfortable working in a fast paced, dynamic environment

Qualifications

• 2–5 years of experience in affiliate marketing, influencer marketing, or performance marketing, ideally within eCommerce or consumer brands.

• Proven success managing TikTok Shop affiliate programs or direct experience working with TikTok creators and social commerce strategies.

• Strong understanding of TikTok’s creator ecosystem, content trends, and what drives conversions on the platform.

• Familiarity with affiliate tracking platforms, commission models, and performance-based partnerships.

• Demonstrated ability to recruit, manage, and scale creator/affiliate networks, ideally with a revenue-growth focus.

• Analytical mindset with proficiency in data analysis tools (e.g., Excel, Google Analytics, TikTok Shop insights) to track KPIs and optimize performance.

• Experience working cross-functionally with creative, paid media, brand marketing, and analytics teams.

• Excellent communication,

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