SVP Commercial Data, Insights & Strategy

About this role

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Role Summary The SVP Data, Insights & Analytics is responsible for ensuring strategy is grounded in rigorous, objective data and translated into clear, actionable decisions. This leader serves as a strategic partner to Commercial executive leadership, owning the end-to-end process of turning market, customer, and portfolio intelligence into prioritized actions, resource allocation decisions, and measurable outcomes.

This role is not a traditional reporting or request-driven analytics function. Instead, it operates as a decision engine , proactively framing choices, delivering clear recommendations, and enabling leadership to make faster, more confident strategic and operational decisions.

Key Responsibilities

Strategic Decision Support & Recommendation Ownership • Frame critical business questions as structured decision problems (options, trade-offs, risks, and upside)

• Lead development of clear, actionable recommendations across key topics such as: • Market selection and expansion

• Customer segmentation and targeting

• Coverage and staffing models

• Capital and resource allocation

• Serve as a thought partner to Commercial executive leadership on both strategy formulation and execution

• Drive decision clarity and alignment across leadership teams

Market, Customer Segment & Competitive Intelligence • Lead market sizing, segmentation, and prioritization using internal and third-party data sources

• Identify where the bank can competitively win, and where it should not compete

• Deliver actionable insights on customer needs, behaviors, and profitability drivers

• Translate market intelligence into clear go-to-market implications, including: • Coverage model design

• Industry/vertical focus

• Investment priorities

Portfolio & Growth Driver Analytics • Analyze portfolio performance to identify true drivers of growth, profitability, and client primacy

• Develop scenario-based analyses outlining requirements to achieve strategic outcomes (e.g., staffing changes, pricing adjustments, product expansion)

• Support strategic planning, budgeting, and capital allocation with rigorous, data-backed trade-off analysis

• Identify and quantify opportunities for profitable growth and optimization

Strategy Execution & Performance Enablement • Translate strategic priorities into measurable outcomes, KPIs, and scorecards

• Establish a consistent leadership cadence linking: • Strategy

• Decision-making

• Performance tracking

• Ensure metrics reflect strategic intent, avoiding disconnected or purely operational reporting

• Monitor performance against strategic goals and recommend course corrections

Governance, Standards & Operating Model • Define and govern core Commercial strategy metrics, assumptions, and definitions

• Establish a scalable operating model that prioritizes decision-oriented work over ad hoc reporting

• Set clear intake guardrails and prioritization frameworks

• Partner cross-functionally (Finance, Marketing, Credit, Treasury, Operations) to drive alignment, data integrity, and adoption

• Build organizational capability around data-driven decision-making

Leadership & Team Responsibilities • Build, lead, and develop a high-performing team spanning strategy, analytics, and insights

• Foster a culture of intellectual rigor, accountability, and proactive problem solving

• Elevate the role of data and insights as a core strategic asset across Commercial Banking

• Influence senior stakeholders and drive alignment across complex, matrixed environments

Qualifications • 12+ years of experience in strategy, analytics, consulting, or financial services, with significant leadership experience

• Proven track record of translating data and analysis into business decisions and measurable outcomes

• Deep expertise in Commercial Banking, including portfolio dynamics, client segmentation, and growth strategy (preferred)

• Strong executive presence with the ability to influence senior leaders and drive alignment

• Exceptional problem structuring, critical thinking, and communication skills

• Experience leading cross-functional initiatives and operating in complex organizational environments

Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.

Similar jobs

• SVP, Marketing - Digital Strategy & Insights — Blackstone · New York
• VP, Commercial Insights, Analytics and Operations — Gilead Sciences · Foster City, California, United States
• SVP, Strategy & Planning — Tinuiti · New York City
• SVP, Growth Analytics — Mediabrands · New York, New York, United States
• Director, Commercial Analytics & Strategic Insights — Albemarle · Charlotte, North Carolina, United States
• Director, Commercial Analytics & Strategic Insights — Shawinc · Dalton, Georgia | Cartersville, Georgia | Chattanooga, TN
• SVP, Strategic Retail Partnerships — Commerceiq · United States
• SVP Sales, Service & Enablement — Simmonsbank · Little Rock, AR