Sr. Principal Multichannel & Digital Marketing Specialist - Neuromodulation

About this role

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

A Day in the Life At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.                      A Day in the Life At Medtronic Neuroscience, we bring innovation, expertise, and purpose together to improve care for people living with neurological, spinal, and chronic pain conditions. Our technologies help restore function, improve quality of life, and support better outcomes for patients around the world.

Medtronic Neuromodulation is advancing care for patients living with chronic pain, movement disorders, and other neurological conditions. Through innovative  stimulation and targeted drug delivery technologies, we help restore function, relieve symptoms, and improve quality of life. Check us out on LinkedIn: Medtronic Brain Modulation and Pain Interventions

Medtronic Neuromodulation is looking for a skilled Senior Principal Multichannel & Digital Marketing Specialist to activate and optimize campaigns across digital and offline channels. In this role, you’ll bridge global strategy with local execution, partnering with regional teams to drive demand, generate leads, and improve marketing effectiveness across the full customer pathway. You’ll work across paid digital, web, CRM and events to deliver coordinated multichannel campaigns. This is a hands-on, collaborative role focused on campaign delivery, performance tracking, and continuous optimization.

Responsibilities may include the following and other duties may be assigned. • Coordinate regional vendor partners (digital agencies, media buyers, print vendors, and event providers) to ensure seamless activation across paid media, CRM, and offline channels.

• Tasked with establishing clear lines of communication and collaboration with external agencies and vendors to support project execution and delivery.

• Project managing multiple campaigns simultaneously, coordinating with cross-functional teams, and meeting deadlines.

• Support customer pathway execution by ensuring stakeholder clarity (e.g., lead routing, HCP engagement, follow-up) across all touchpoints; digital and offline.

• Enable CRM and MarTech platform adoption to drive demand generation, lead management, and campaign performance tracking.

• Coach regional teams on channel selection, execution best practices, campaign setup, tool usage, and operational workflows.

• Track and report campaign performance across digital and offline channels, synthesize insights, and provide optimization recommendations.

• Manage tagging, tracking, and attribution mechanisms in partnership with analytics and web/digital ops teams to capture impact across touchpoints.

• Document and share regional insights and learnings with global marketing and communications teams to improve content, targeting, and channel mix.

• Ensure adherence to global governance while supporting regional customization and agility in execution.

• Stay updated on digital marketing trends, tools, and best practices to adapt strategies effectively.

Must Have: Minimum Requirements • Bachelor’s degree

• Minimum of 10 years of relevant experience, or advanced degree with a minimum of 8 years of relevant experience.

Nice to Have • Degree in marketing, communications, business, or related field.

• Hands-on paid media experience (search, display, social), CRM, and offline tactics (direct mail, print, events, etc.).

• Experience managing and optimizing campaigns across platforms such as LinkedIn, Google Ads (PPC and Display), Youtube and Facebook Ads.

• Demonstrated ability to communicate effectively, with proven experience liaising with external agencies and vendors to ensure seamless collaboration and delivery.

• In-depth understanding and interpretation of paid social media analytics and key performance metrics to drive data-driven decisions and optimize campaigns.

• Proficiency in analytics tools like Google Analytics, Adobe Analytics, or similar analytics platforms to track and report on campaign performance.

• Strong project management and cross-functional collaboration skills.

• Global or regional marketing experience in a matrixed organization is a plus.

• Healthcare or regulated industry experience is preferred.

For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physi

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