Sr. Marketing Manager, Direct to Consumer

About this role

Career-defining. Life-changing. 

At iRhythm, you’ll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what’s possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you. Curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career

About This Role: About iRhythm

At iRhythm, you’ll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere, can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what’s possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you: curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career.

Position Summary We are seeking a Sr. Marketing Manager, Direct-to-Consumer (DTC) to play a critical role in shaping how iRhythm expands consumer and patient awareness and education. This highly visible position will help define and execute strategies that increase consumer awareness, strengthen engagement, and support key business growth priorities. 

This individual will lead the development of omnichannel marketing efforts that educate and empower consumers on their healthcare journey and demonstrate the value of iRhythm solutions. This role will influence how iRhythm connects with patients today while building scalable capabilities that support the company's next phase of growth. Success in this role requires consumer marketing expertise, strategic thinking, innovation, analytical rigor, and strong influence skills.

The ideal candidate will be comfortable building new capabilities, identifying growth opportunities, and helping shape the future of patient engagement at iRhythm. This individual will serve as a strategic connector across the organization, translating market intelligence into programs that drive measurable impact for patients and the business. 

Job Duties

Direct-to-Consumer Marketing Strategy • Lead the development of direct-to-consumer growth strategies that expand patient awareness, engagement, and activation across iRhythm's highest-priority business initiatives. 

• Define audience strategies, messaging frameworks, and value propositions that shape how iRhythm engages and educates patients across multiple disease states. 

• Partner with business leaders across iRhythm to ensure patient engagement strategies support enterprise priorities and future growth opportunities. 

Omnichannel Campaigns & Consumer Engagement  • Lead development and execution of compliant omnichannel DTC campaigns that build awareness, educate patients, and support appropriate provider-led conversations. 

• Partner with iRhythm Marketing, Public Relations and Communications teams and external agencies to develop, launch, and optimize paid, owned, and earned media programs across relevant consumer touchpoints. 

• Develop patient education materials, website content, videos, social content, in-office materials, brochures, email journeys, and other digital assets that improve consumer understanding and engagement. 

• Support internal readiness and field pull-through by creating clear guidance, launch materials, and enablement resources for commercial teams and customer-facing stakeholders. 

Customer & Market Insights  • Maintain a strong understanding of patient needs, consumer behaviors, healthcare decision journeys, care setting dynamics, and market trends through voice-of-customer research, market research, campaign analytics, cross-functional partnership. 

• Understand the role that health insurance coverage plays in consumer decision-making. 

• Translate consumer insights, market intelligence, and advocacy learnings into strategic recommendations that influence marketing priorities, customer engagement approaches, and future growth opportunities. 

Patient Advocacy & Community Engagement  • Evaluate and recommend advocacy partnerships, sponsorship opportunities, educational programs, community engagement activities, and patient-focused initiatives that strengthen iRhythm's connection to relevant patient communities • Partner with patient advocacy organizations on compliant awareness, education, and engagement initiatives that support patient understanding, self-advocacy, and access to care. 

• Serve as an internal subject matter expert on advocacy engagement, ensuring alignment across Marketing, Market Access, Government Affairs, Public Relations and Medical Affairs teams. 

Market & Competitive Intelligence  • Monitor competitive developments, consumer healthcare marketing trends, patient education models, media channels, and emerging digital engagement practices. 

• Develop market comparisons, messaging guidance, objection-handling support, and internal education tools that strengthen consumer marketing effectiveness and commercial alignment. 

• Share competitive intelligence, and market learnings with Product Marketing, Commercial Strategy, Sales, Market Access, Digital Marketing, and Executive Leadership to inform business decisions. 

Compliance & MLR Partnership  • Ensure DTC programs are developed within applicable Medical, Legal, and Regulatory requirements, with appropriate claims, review processes, documentation, and risk mitigation. 

• Partner with Medical, Regulatory, Legal, Marketing Operations, and agency partners to support efficient review, approval, and deployment of compliant consumer marketing assets. 

Marketing Performance & Analytics  • Define, monit

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