Manager, Creator Content & Partnerships - Direct to Consumer

About this role

Job Posting Title: Manager, Creator Content & Partnerships - Direct to Consumer Req ID: 10157317 Job Description: About the Role

The Disney Direct-to-Consumer (DTC) Creator Content & Partnerships team develops and scales strategic creator collaborations that expand audience engagement across Disney+ globally. By partnering with creators, talent, and digital media brands, the team produces original creator-led content that complements Disney's iconic storytelling while connecting with audiences across today's evolving digital landscape.

As audiences increasingly engage with short-form video, podcasts, livestreams, and emerging creator-first formats, Disney continues to invest in new ways to extend the reach of its stories and franchises. The Manager, Creator Content & Partnerships will help shape this evolution by developing innovative creator strategies that drive audience growth, engagement, and retention for Disney+.

Reporting to the Director, Creator Content & Partnerships, this leader will oversee high-impact creator initiatives from strategy through execution while leading a team responsible for developing scalable creator programs, producing creator-led content, managing strategic partnerships, and delivering measurable business results.

The ideal candidate brings strong creative instincts, operational excellence, and a deep understanding of the creator economy. They have experience building successful creator partnerships, developing original social-first content strategies, leading high-performing teams, and using audience insights to shape innovative programming that resonates across platforms.

What You'll Do

Creator Strategy & Partnerships • Develop and execute creator partnership strategies that support Disney+ audience growth, engagement, and retention.

• Build scalable creator programs that connect creators, talent, and media brands with Disney's iconic franchises and original content.

• Lead Disney's TikTok Creator Program and other strategic creator initiatives, driving innovation, operational excellence, and measurable business impact.

• Cultivate and manage relationships with creators, talent representatives, agencies, and strategic partners to expand Disney's creator ecosystem.

• Develop partnership models and creator engagement strategies that foster long-term relationships while delivering measurable results.

• Monitor emerging platform trends, creator behaviors, and digital culture to identify new opportunities for audience engagement.

Creator Content Leadership • Lead the development and execution of creator-led content initiatives from concept through launch and performance optimization.

• Partner with creative, marketing, programming, and product teams to develop compelling short-form content aligned with Disney's storytelling and brand standards.

• Help shape creator programming that complements Disney+ content strategy while expanding audience reach across digital platforms.

• Evaluate content performance and audience insights to inform programming decisions and future content investments.

Leadership & Cross-Functional Collaboration • Lead, coach, and develop a high-performing Creator Content & Partnerships team while fostering a culture of creativity, accountability, and collaboration.

• Partner with Marketing, Product, Programming, Content, Analytics, Sales, Partnerships, and International teams to align creator initiatives with Disney+ business objectives.

• Serve as a trusted advisor on creator strategy, providing recommendations informed by audience insights, performance analytics, and industry trends.

• Drive operational excellence by developing scalable processes, improving workflows, and establishing best practices across the creator organization.

Performance & Innovation • Define success metrics and evaluate creator initiatives through audience engagement, content performance, and business impact.

• Leverage analytics and audience insights to optimize creator investments and improve content performance.

• Identify opportunities to expand Disney's creator ecosystem through emerging platforms, innovative partnership models, and evolving content formats.

• Champion experimentation while maintaining operational rigor and measurable business outcomes.

Required Qualifications • Bachelor's degree or equivalent professional experience.

• 5+ years of experience in digital media, creator partnerships, social media, content strategy, digital marketing, entertainment, or a related field.

• 5+ years of people leadership experience, including leading, coaching, and developing high-performing teams.

• Proven success developing and managing creator or influencer partnership programs at scale.

• Experience working directly with creators, talent agencies, management companies, or digital media partners.

• Strong understanding of creator ecosystems, social platforms, and emerging digital media trends.

• Experience developing or overseeing short-form content strategies across platforms such as TikTok, YouTube, Instagram, and other creator-first channels.

• Proven ability to lead complex cross-functional initiatives across marketing, content, product, analytics, and business teams.

• Strong analytical mindset with experience using audience insights and performance data to inform strategy and investment decisions.

• Excellent communication, presentation, relationship-building, and stakeholder management skills.

Preferred Qualifications • Experience in media, entertainment, streaming, digital publishing, or creator-focused organizations.

• Experience launching creator-led content franchises, original programming, or large-scale social content initiatives.

• Knowledge of creator monetization models, incentive structures, and partnership frameworks.

• Experience managing high-volume creator content operations.

• Deep understanding of internet culture, creator trends, and emerging social platforms.

• Demonstrated ability to influence senior

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