Sr. Manager, Product Marketing

About this role

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment.

The Role

The Sr. Manager, Product Marketing will lead the planning and execution of product marketing initiatives for AXS products. This role is responsible for driving strategic B2B marketing efforts, executing go-to-market plans, creating compelling marketing content, and facilitating cross-functional collaboration. The Director of Product Marketing will work closely with leadership and various departments to develop and implement integrated content distribution strategies, enhance sales enablement, and optimize the sales funnel to increase market share and drive product adoption.

What Will You Do?

• Drive Strategic B2B & B2C Product Marketing Initiatives: Develop and implement comprehensive strategies, frameworks, and roadmaps to enhance AXS's outbound product marketing efforts.

• Product Taxonomy Development: Create and maintain a comprehensive product taxonomy to ensure consistent categorization, alignment, and expansion of AXS’ products and features

• Clarify Product Positioning: Develop clear and effective product positioning and messaging for AXS's suite of core products and services, emphasizing the value delivered to fans and clients.

• Execute Go-To-Market Plans: Develop and execute go-to-market plans for key AXS product releases, ensuring successful launches and market adoption.

• Product Knowledge Campaigns: Implement an integrated approach for content distribution, utilizing internal collateral, social media, email campaigns, the AXS B2B solutions site to drive client and fan product knowledge and adoption

• Craft Compelling Marketing Content: Create impactful data-driven product marketing materials, including case studies, whitepapers, industry thought leadership articles, and more to elevate AXS's value proposition in the industry.

• Facilitate Cross-Functional Collaboration: Lead and coordinate with various departments, including Product, Design, Business Development, Account Management, Sponsorship, and Data, to establish a seamless workflow for creating and distributing product marketing materials.

• Bridge Product, Sales, and Account Management: Work directly with the business leaders to craft a cohesive story for B2B sales and renewals that effectively highlights AXS products and services.

What Will You Bring?

• BA/BS Degree (4-year) (Advanced Degree Preferred) MBA preferred

• 6-8 years of business experience in the live entertainment space, Ticketing, or Concert Promotion

• 2+ years Product Marketing Management with proven experience in successfully launching and marketing products

• 2+ years leading and managing cross-functional teams

• Strong knowledge of the live event ticketing, promotions, and venue operations industries

• Strong knowledge of B2B SaaS and/or B2C marketplace products, with the ability to quickly grasp complex technical concepts and translate them into customer-centric messaging

• Strong leadership and cross-functional collaboration skills

• Exceptional written and verbal communication skills, with the ability to write short and long-form product messaging

• Strong analytical and problem-solving skills

• Strong strategic thinking and planning skills

• Strong PowerPoint / presentation skills, given the variety of audiences needed to influence

• Solid understanding of product positioning and messaging

• Extensive experience of guiding, coaching, and driving teams to deliver outcomes.

• Team player who enjoys working in a high achieving, environment

• Expertise in integrated content distribution strategies

• Proficiency in marketing automation and CRM tools

• Strong understanding of the technology and software industry

At AXS, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but can't "check every box " in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.

Pay Scale: $117,000 – $126,000

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. Currently, full time employees are eligible for these benefits on the first day of employment.

*Employer does not offer work visa sponsorship for this position.

*There will be an onsite interview as part of our interviewing process.

What’s in it for You?

• Extraordinary People – we’re not kidding!

• Meaningful Mission – Helping revolutionize an industry and deliver better experiences for fans and clients around the world.

• Development and Learning – Opportunities for learning and leveling up through training and education reimbursement.

• Community & Belonging – A range of Employee Resource Groups (ERGs) that foster connection, inclusion, and professional growth. Access to meaningful volunteer opportunities and community engagement programs to make

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