Sr Manager, Enterprise Acquisition Transformation

About this role

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. 

Job Description The Acquisition Senior Manager leads enterprise customer acquisition strategy and transformation by connecting acquisition activities across channels, customer segments, distribution partners, and business functions into a more integrated, effective, and scalable system. This role develops acquisition strategies, operating models, governance frameworks, and future-state approaches that drive sustainable growth while balancing profitability, customer experience, and operational efficiency.

Working across marketing, product, distribution, finance, and technology, the Acquisition Senior Manager identifies new growth opportunities, aligns enterprise priorities, and guides the adoption of innovative acquisition capabilities. Through strong acquisition expertise, systems thinking, people leadership, and cross-functional influence, this role helps shape the future of customer acquisition by creating scalable solutions, improving enterprise performance, and enabling long-term business value

Key Responsibilities   • Identify acquisition opportunities, gaps, and inefficiencies across channels, customer segments, and distribution models, and develop strategies that improve growth, profitability, and customer experiences. • Translate industry trends, customer behavior shifts, and emerging capabilities into actionable acquisition strategies that support long-term competitive advantage. • Design future-state acquisition strategies that expand reach, unlock new sources of demand, and create differentiated ways to attract and engage incremental shoppers. • Integrate fragmented acquisition activities into a unified enterprise acquisition framework that aligns how customers are sourced, engaged, nurtured, and converted throughout the lead lifecycle. • Establish the strategic foundation for transformation initiatives by guiding acquisition capability maturity through a deliberate roadmap that balances near-term impact with long-term innovation. • Redesign business processes and operating models to improve scalability, adaptability, and the ability to use emerging capabilities. • Develop governance, decision rights, and operating guardrails that enable consistent enterprise execution while preserving business flexibility. • Partner with stakeholders across marketing, product, distribution, finance, and technology to align priorities and drive enterprise-wide adoption of acquisition approaches. • Optimize acquisition performance against enterprise objectives by balancing growth, profitability, customer experience, and operational efficiency. • Evaluate acquisition strategies and operating models, and identify opportunities to improve outcomes and unlock additional value.

Skills   • Enterprise Mindset • Strategic Agility • Influence and Alignment • Ownership and Accountability • Continuous Learning and Innovation • Systems Thinking • Acquisition Strategy

Experience   • 10 or more years of experience preferred. • Experience in customer acquisition, growth, performance marketing, or distribution strategy preferred. • Experience driving measurable growth and profitability preferred. • Experience building and scaling acquisition capabilities, operating models, and optimization approaches preferred.

#LI-SP2

Skills Acquisitions, Acquisition Strategies, Business Model Development, Business Process Development, Cross-Functional Collaboration, Curious Mindset, Executive Communications, Machine Learning (ML), Relationship Building, Storytelling, Strategic Management, Strategic Objectives, Strategy Development, Waterfall Model

Compensation Base compensation offered for this role is $160,200 -$214,200 annually and is based on experience and qualifications.

*** Total compensation for this role is comprised of several factors, including the base compensation outlined above, plus incentive pay (i.e. commission, bonus, etc.) as applicable for the role. The candidate(s) offered this position will be required to submit to a background investigation.   Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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