Sr. Manager, Developer Marketing

About this role

Who We Are At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

As we expand our agentic developer platform — spanning AI Agents, vibe-coded Apps, MCP-native infrastructure, and hosting built for the AI era —   we're   looking for a Sr. Manager, Developer Marketing to lead how we engage, activate, and grow the developer community building on Bluehost.  

We are seeking a developer marketing leader who deeply understands how developers discover, evaluate, and adopt agentic platforms. In this highly visible, strategic role, you will define our developer GTM motion, build a thriving developer ecosystem, and translate complex agentic capabilities into compelling value for builders — from indie hackers and vibe coders to agencies and enterprise developers. You will   operate   at the intersection of   Marketing,   Product, Engineering, AI/Data, and Go-to-Market teams, serving as the voice of the developer both internally and externally.  

What you’ll do & how you’ll make your mark.

Developer GTM Strategy and Positioning  

• Define and own the go-to-market strategy for Bluehost's agentic developer platform, including AI Agents, MCP-native tooling, and vibe-coded App infrastructure  

• Develop differentiated positioning and messaging that speaks to developers building   and hosting   autonomous, AI-powered experiences on Bluehost  

• Identify   and prioritize high-impact developer segments — including SMB developers, agencies, indie hackers, and AI-native builders — and tailor GTM motions accordingly  

• Monitor the competitive developer platform landscape and continuously sharpen Bluehost's position against emerging agentic infrastructure players  

Developer Community and Ecosystem  

• Build and grow a vibrant developer community around Bluehost's agentic platform through programs, forums, events, and ambassador networks  

• Design and run developer programs including   early access , beta programs, hackathons, and developer advisory councils  

• Identify , recruit, and nurture developer advocates and technical champions who can authentically   represent   Bluehost in the broader agentic ecosystem  

• Cultivate strategic partnerships with AI tooling providers, framework communities, and developer platforms to expand Bluehost's ecosystem footprint  

Technical Content and Developer Enablement  

• Own the developer content strategy — including documentation, tutorials,   quickstarts , sample apps, and API references — that enables developers to build and ship faster on Bluehost  

• Partner with Engineering and Product to translate agentic capabilities (e.g., MCP integration, agent orchestration, tool-use APIs) into clear, compelling developer narratives  

• Develop technical use cases and reference architectures that   showcase   what's   possible with Bluehost's agentic infrastructure  

• Enable Sales, Partner, and Support teams with developer-specific tools, messaging, and training to effectively communicate agentic value  

Developer Launches and Adoption  

• Lead cross-functional developer launches — from private beta to GA — ensuring strong developer uptake, activation, and sustained engagement  

• Define and track developer-specific success metrics including registrations, API activations, time-to- first-call , and ecosystem contributions  

• Design onboarding experiences and activation sequences that reduce friction and accelerate the path from signup to deployed agentic app  

• Partner with Growth and Lifecycle teams to build developer acquisition and retention motions across online, community, and partner channels  

Developer Events and Evangelism  

• Represent Bluehost at key developer conferences, AI summits, and agentic platform events — including speaking, sponsorships, and hands-on workshops  

• Plan and execute Bluehost-owned developer events including virtual demos, office hours, and build- alongs  

• Build Bluehost's presence and credibility in agentic developer communities including GitHub, Hugging Face, Discord, and developer-focused social channels  

• Shape external narratives around Bluehost's agentic platform vision through thought leadership, PR, and developer-first content  

Who you are & what you’ll need to succeed. • 8-10+ years of experience in developer marketing, developer relations, or technical product marketing, ideally within an AI, agentic, or developer platform company  

• Deep understanding of how developers discover, evaluate, and adopt new platforms and APIs — especially in the context of agentic and AI-native tooling  

• Technical fluency sufficient to engage credibly with developers: comfortable reading code, understanding APIs, SDKs, and MCP-style integrations, and articulating architectural trade-offs  

• Proven   track record   building and scaling developer communities, programs, and ecosystems from the ground up  

• Experience launching developer-facing products or platforms and driving measurable adoption, activation, and engagement  

• Strong content instincts — able to develop and oversee technical tutorials, documentation, use cases, and developer narratives that resonate with builders  

• Data-driven approach to measuring developer program effectiveness, with experience defining and tracking developer funnel KPIs  

• Exceptional cross-functional collaboration skills — comfortable partnering with   Marketing,   Engineering, Product,   AI/Data, and GTM teams  

• Outstanding communication and storytelling skills, with the ability to speak fluently to both technical developer audiences and non-technical business stakeholders  

Preferred experience  

• Hands-on experience building with agentic frameworks, LLMs, or MCP-native tooling (e.g.,   OpenClaw ,   AutoG

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