Sr. Director, FP&A Global DTC & Social Commerce

About this role

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Our Mission:

At SharkNinja, we continuously strive to deliver high-quality, innovative products that enhance people's lives while driving growth and operational excellence within our business. We are seeking a strategic and experienced Sr. Director, FP&A Global DTC & Social Commerce to lead finance for our global direct-to-consumer and social commerce business. This role will shape commercial strategy, drive sales and margin performance, and serve as the global finance business partner to one of SharkNinja's fastest-growing and most dynamic channels.

Position Overview:

The Sr. Director, FP&A Global DTC & Social Commerce will lead the finance organization supporting SharkNinja's global DTC business, spanning eCommerce (sharkninja.com and brand sites), TikTok Shop, and emerging social commerce platforms . Acting as the dedicated business partner to the Global Head of DTC, this leader will own the financial agenda for the channel end to end — forecasting, margin management, commercial strategy, and the weekly operating model — while partnering deeply with media, affiliates, and performance marketing teams to connect investment decisions to sales and margin outcomes. The role carries a global mandate: unlocking new geographies, instilling best practices across regions, and building the operating discipline that scales a high-growth channel.

Key Responsibilities:

Global Business Partnership & Leadership:

• Serve as the finance business partner to the Global Head of DTC , co-owning the channel's P&L, growth agenda, and strategic roadmap.

• Lead and develop a high-performing FP&A team supporting DTC globally, ensuring alignment with SharkNinja's financial and strategic objectives.

• Drive the weekly operating model for the global DTC business — cadence, KPIs, performance reviews, and decision forums that keep the channel accountable to plan.

• Support new geography expansion , building business cases, launch economics, and scaling playbooks for markets entering DTC and social commerce.

• Instill global best practices across regions — standardizing forecasting, promotional planning, and margin management so wins in one market transfer to all.

eCommerce, TikTok Shop & Social Commerce Ownership:

• Own the financial strategy and performance management for TikTok Shop and social commerce , including creator/affiliate economics, live commerce, and platform-specific pricing and promotional models.

• Build the analytical foundation for an emerging channel: unit economics, contribution margin by platform, customer acquisition cost, and lifetime value.

• Evaluate and prioritize investment across DTC platforms, balancing near-term profitability with long-term channel and brand-building value.

Media, Affiliates & Commercial Strategy:

• Partner with the media and affiliates organization to drive end-to-end ownership of commercial strategy — linking media investment, affiliate commissions, and promotional spend to sales, margin, and ROI.

• Oversee pricing, promotion, and product strategy for the DTC channel, ensuring alignment across markets and maximizing profitability.

• Provide actionable insight on product launches, campaign performance, and customer acquisition strategy.

Financial Planning, Reporting & Analysis:

• Own forecasting, budgeting, and actuals reporting for the global DTC business, with clear articulation of drivers, risks, and opportunities.

• Lead sales and margin performance analysis, including POS and platform-level reporting, to surface trends and inform executive decision-making.

• Build and refine financial models that improve forecast accuracy and enable faster, better decisions in a fast-moving channel.

Cross-Functional Collaboration & Process Improvement:

• Collaborate with sales, marketing, product, and operations teams to align financial strategy with go-to-market execution, inventory management, and fulfillment.

• Act as a trusted advisor to senior executives, ensuring alignment on financial objectives and strategic initiatives.

• Drive process improvement across the FP&A function — increasing efficiency, accuracy, and scalability as the channel grows.

Qualifications & Experience:

• Bachelor's degree in Finance, Accounting, Business, or a related field; MBA or advanced degree highly preferred.

• 12+ years of progressive experience in financial planning, analysis, and business partnering, with 5+ years in senior leadership roles.

• Deep experience in eCommerce and direct-to-consumer financial management; exposure to TikTok Shop, marketplaces, or social commerce strongly preferred.

• Demonstrated success partnering with media, performance marketing, or affiliate teams and connecting marketing investment to financial outcomes.

• Experience operating globally — supporting multiple regions, launching new markets, or standardizing practices across geographies.

• Proven track record leading FP&A teams, driving financial pe

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