Sr Director, Advertising Sales - Mobile/Tech

About this role

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary Universal Ads is building a new way for growth marketers to access premium video and CTV inventory at scale. As we expand our business, we are looking for a senior seller to Universal Ads is building a new way for growth marketers to access premium video and CTV inventory at scale. As we expand our business, we are looking for a Senior Account Director to activate and grow relationships across the Mobile & Tech customer segment, including mobile apps, subscription businesses, AI-native companies, gaming, fintech, digital services, and other performance-driven advertisers.

This will be one of the first dedicated sales hire focused on this segment, making it a highly strategic and entrepreneurial role. They will manage the full commercial process from initial engagement through campaign activation, measurement, and revenue expansion The right candidate does not thrive on running an existing playbook but finds success in white space and carving the path forward.

The ideal candidate will have a strong understanding of the CTV landscape, how app marketers and AI companies evaluate media across various measurement methodologies and how premium video can drive the next phase of growth for this client set. This person should be equally comfortable opening new doors, developing senior client relationships and translating market feedback into product insights

This is an opportunity for an ambitious, highly strategic seller to help define an important new customer segment for a young and growing media platform. Job Description Core Responsibilities  

• Own the activation, revenue growth, and long-term development of   your   book   of Mobile & Tech accounts.  

• Build account plans that   identify   key stakeholders, business   objectives , measurement requirements, activation barriers, and opportunities for expansion.  

• Develop a qualified pipeline and convert high-potential prospects into active Universal Ads customers.  

• Manage the sales process from prospecting and discovery through proposal development, measurement alignment, campaign launch, and revenue expansion.  

• Build relationships with growth, user acquisition, marketing, analytics, measurement, procurement, and executive stakeholders.  

• Educate sophisticated performance marketers on how CTV and premium video can complement existing growth channels and drive measurable business outcomes.  

• Partner with customer success, measurement, product, partnerships, and creative teams to reduce activation friction and accelerate time to launch.  

• Identify   opportunities to expand customer investment across campaigns,   objectives , audiences, markets, and measurement approaches.  

• Maintain strong pipeline management, revenue forecasting, account documentation, and next-step discipline.  

• Bring structured customer feedback to the Executive Director and cross-functional teams, helping   identify   product improvements and recurring market needs.  

• Contribute to the continued improvement of the Mobile sales playbook by sharing customer insights, successful approaches, objections, and measurement learnings.  

• Represent Universal Ads with credibility in customer meetings and relevant industry settings.  

Preferred   Experience  

• 5+ years of direct sales or strategic account experience in app promotion, performance marketing, programmatic, CTV, social, mobile, or related advertising sales.  

• Demonstrated success activating new advertisers and growing revenue across a portfolio of sophisticated accounts.  

• Experience selling to app marketers, growth marketers, AI companies, gaming companies, fintech, digital services, or subscription-based businesses.  

• Established relationships within the Mobile and   performance marketing ecosystem .  

• Strong understanding of performance marketing metrics, measurement frameworks, attribution challenges, incrementality, and growth media buying behavior.  

• Experience working with Ads Manager   buying   tools, MMPs, incrementality partners, and advanced measurement solutions.  

• Ability to navigate complex organizations, develop compelling commercial narratives, and translate technical capabilities into clear customer value.  

• Strong pipeline management, forecasting, negotiation, and account planning skills.  

• Entrepreneurial mindset and comfort   operating   in a growing business where the   sales   motion and product are continuing to evolve.  

Employees at all levels are expected to: • Understand our Operating Principles; make them the guidelines for how you do your job. • Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. • Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. • Win as a team make big things happen by working together and being open to new ideas. • Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. • Drive results and growth. • Support a culture of inclusion in how you work and lead. • Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in t

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