Sr. Brand Manager, OTC Expert Marketing US

About this role

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

As Senior Brand Manager, OTC Expert Marketing , you will lead Haleon’s Expert Marketing strategy across key OTC categories and brands, including Pain and Allergy with potential future expansion opportunities. This role is ideal for a strategic, enterprise-minded marketer who can translate healthcare provider (HCP) insight, trusted science, omnichannel activation, and performance data into measurable business growth.

You will partner with Brand, Medical Affairs, Expert Sales, Category, agencies, and external healthcare organizations to strengthen HCP trust and recommendation, improve patient outcomes, and build brand equity across the OTC portfolio.

This role requires a leader who can operate from strategy through execution by shaping HCP journeys and audience strategy, enabling the Expert Sales force, elevating creative excellence, and embedding a culture of continuous learning and performance optimization.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Strategy, Enterprise & Portfolio Leadership: Lead end-to-end Expert Marketing strategy across a complex OTC portfolio. Develop a 3–5 year vision, sharpen portfolio priorities, identify scalable go-to-market models, demonstrate enterprise leadership, and align marketing, field activity, and business objectives.

• Modern HCP Marketing & Omnichannel Acceleration: Lead omnichannel activation across earned, owned, paid, social, influencer, CRM, conferences, sampling, and HHP.com to improve HCP reach, relevance, engagement, recommendation, conversion, and measurable impact. Advance omnichannel capabilities into impactful channels and maximize first-party data and deep HCP audience understanding to effectively and efficiently earn HCP recommendations.

• Data, Analytics & Performance Management: Translate data into strategic recommendations, business cases, and performance insights. Drive KPI tracking, rapid learning, ROI improvement, and portfolio optimization.

• Creative, Communications & Media Leadership: Oversee 360 creative and scientific communications that translate clinical evidence, product benefits, mechanisms of action, and category insights into compelling HCP education and resources. Partner with agencies to deliver high-quality creative, media plans, and performance optimization.

• Collaboration & Influence: Build strong partnerships across Marketing, Sales, Operations, Medical Affairs, CBIA, agencies, healthcare organizations, and industry groups. Ensure senior stakeholder alignment, visibility, and enterprise-connected execution.

• Salesforce Enablement: Partner with Expert Sales, capabilities, and operations teams to develop and distribute sales materials, e-sales aids, training, samples, and patient education resources. Ensure field execution is aligned to brand priorities, HCP needs, and measurable business impact.

• Team Development & Culture Building: Lead, coach, and develop the OTC Expert Marketing team. Foster an inclusive, high-performing team culture grounded in consumer obsession, creative bravery, agility, accountability, learning, and data-driven performance.

What Success Looks Like  • Clear OTC Expert Marketing strategy with sharpened priorities and accelerated portfolio growth that achieves business objectives.

• Stronger HCP trust, recommendation, and patient conversion across priority brands.

• Alignment between marketing, category strategy, field execution behind a common purpose and outcomes.

• Advanced HCP journey design, audience strategy, omnichannel activation, and performance optimization.

• Elevated scientific storytelling, creative quality, and agency output that drives meaningful impact. • Data-driven decisions, performance tracking & optimization, and measurable impact across HCP touchpoints.

• Stronger internal and external partnerships that enable faster, more meaningful and connected execution.

• Developed Expert marketing talent, with strong team culture, accountability, agility, and performance.

Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: • 5+ years of marketing experience; preferably in CPG, OTC, healthcare, pharmaceutical, or related industries • Experience leading brand strategy, complex priorities, omnichannel activation, campaign & creative development, and media planning • Ability to connect marketing activity to KPIs, measurable business impact, and portfolio or brand growth • Proven ability to influence, remove barriers, and lead cross-functional teams and agency partners to deliver high-quality work at pace

• Financial acumen and analytical rigor, including budgets, business cases, KPI tracking, forecasting, and insight-led decision-making

• Consumer- and customer-obsessed, scientifically curious, and comfortable moving between strategy, creativity, data, and execution • Strong communication, storytelling, stakeholder management, and enterprise leadership skills

• Experience coaching and developing direct reports, junior marketers

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