Sr. Brand Marketing Specialist

About this role

Join the Mitsubishi Motors North America (MMNA) Team!

At Mitsubishi Motors NA, we are driving innovation, quality, and excellence in the automotive industry. Our commitment to delivering cutting-edge vehicles goes hand in hand with our dedication to fostering a dynamic and inclusive work environment.

Our team members are the driving force behind our success, and we believe in empowering individuals to contribute their unique skills and perspectives. We are a collaborative and forward-thinking team that values diversity, creativity, and continuous improvement.

At MMNA, your career is not just a job but a journey of growth. Benefit from ongoing employee development programs, contribute to our impactful Community Relations initiatives, and enjoy a range of employee benefits that make your experience with us exceptional.

Be part of a company proud of its heritage and excited about the future where together, we shape the future of mobility and drive success in every mile.

About the Job:

We are seeking a highly organized and operationally driven Brand Marketing Senior Specialist to help bring our brand strategy to life across national advertising and communications initiatives.

As MMNA continues to evolve its brand narrative across paid, owned, and earned channels, this role will serve as a critical link between creative strategy and flawless execution. Working closely with internal stakeholders, agency partners, and cross-functional teams, you will ensure campaigns are delivered on time, on brand, and with exceptional attention to detail.

This is an exciting opportunity to join a team that is building momentum around Mitsubishi's challenger-brand spirit through bold campaigns, innovative activations, and elevated creative partnerships. You'll have a front-row seat to shaping how consumers experience the Mitsubishi brand while helping strengthen processes that drive efficiency, consistency, and impact.

This role reports to the Brand Manager.

R ole Summary:

The Sr. Brand Marketing Specialist is responsible for the day-to-day execution of MMNA's integrated advertising and communications plans across paid and owned channels.

This hands-on role serves as the operational hub for national campaigns, managing creative assets, coordinating internal approvals, overseeing project timelines, supporting budget administration, and ensuring brand consistency across every touchpoint.

The ideal candidate excels at connecting the dots across cross-functional stakeholders, external agencies, and production partners. They thrive in fast-paced environments, can confidently manage competing priorities, and possess the judgment to make decisions independently while escalating issues appropriately.

As a Sr. Brand Marketing Specialist, You Will:

Campaign & Asset Management

• Coordinate and execute national advertising campaigns across paid digital, social, and broadcast.

• Manage campaign asset delivery timelines and ensure all creative materials are delivered accurately and on schedule.

• Maintain and organize MMNA's digital asset management (DAM) system, ensuring assets are properly cataloged, accessible, and current.

• Develop and manage asset distribution matrices for internal teams, dealers, vendors, and agency partners.

• Ensure creative assets are optimized and formatted appropriately across channel-specific requirements.

Brand Stewardship & Quality Control

• Support the review of creative deliverables to help ensure compliance with brand guidelines, legal standards, and messaging frameworks.

• Identify and resolve inconsistencies related to imagery, copy, pricing, disclaimers, typography, and brand voice before deployment.

• Provide informed feedback to agency partners while preserving the integrity of the brand narrative.

Project & Workflow Management

• Build, maintain, and optimize project plans and workflows within Monday.com or similar project management platforms.

• Track milestones, deliverables, approvals, and dependencies across multiple campaigns simultaneously.

• Lead creative routing processes across Legal, Product, Compliance, Retail, and Executive stakeholders.

• Identify workflow efficiencies and implement process improvements that reduce approval cycle times and increase speed to market.

Agency & Vendor Coordination

• Act as the primary day-to-day contact for agency production schedules, asset tracking, and delivery timelines.

• Coordinate with external creative, media, and production partners to ensure seamless execution.

• Escalate potential risks proactively and develop solutions before they impact campaign launches.

Cross-Functional Collaboration

• Build strong working relationships across all MMNA teams..

• Establish consistent communication processes that improve visibility, alignment, and accountability.

• Partner with Retail Marketing to ensure national campaigns and dealer marketing efforts remain strategically aligned.

Measuring Your Momentum:

First 90 Days – Getting Up To Speed

• Learn MMNA’s brand standards, compliance requirements, campaign strategies, and marketing tools.

• Build strong relationships with key stakeholders, agency partners, and Retail Marketing teams.

• Own Tier 1 asset management, trafficking, creative routing, and approval tracking.

• Manage agency timelines and asset deliveries, proactively mitigating risks and delays.

• Ensure brand, legal, and messaging accuracy through rigorous quality control.

• Successfully deliver a national campaign with zero missed deadlines, implement one workflow improvement, and establish a recurring Tier 1/Tier 3 alignment process.

Y ear 1 Victory Lap

• Reduction in creative routing and approval cycle times through implementation of standardized project management workflows.

• 99%+ brand compliance rate across creative assets, messaging, and visual execution.

• 100% on-time campaign asset delivery against approved media schedules.

• High asset management accuracy, ensuring assets are

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