Specialist, Marketing Management (Print & Merchandise)

About this role

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Print and Promotional Products Buyer Bring ideas to life. We’re looking for a detail-driven Print and Promotional Products Buyer to source, negotiate, and manage the production of everything from marketing collateral and large-format displays to branded merchandise and promotional products. You’ll work closely with designers, marketers, and vendors to ensure every project is delivered on time, on budget, and to the highest quality.

What You’ll Do • Source and manage print and promotional product vendors, balancing quality, cost, and deadlines. • Oversee the buying and production of printed materials, branded merchandise, and specialty promotional items. • Review proofs, product samples, press checks, and final output to ensure quality standards are met. • Keep projects on track with clear timelines, accurate budgets, and strong vendor communication. • Negotiate pricing, production schedules, and service levels to maximize value and performance. • Explore new printing technologies, promotional product trends, and sustainable sourcing options.

What You Bring • Experience in print buying, print production, promotional products sourcing, or a related procurement role. • Knowledge of offset, digital, and large-format printing, as well as promotional product purchasing and production processes. • Strong negotiation, vendor management, and project coordination skills. • Detail-oriented, organized, and proactive, with the ability to manage multiple projects at once. • Excellent verbal and written communication skills • A strong eye for quality, brand consistency, and execution.

Why You’ll Love It Here • Work on high-profile, creative projects. • Competitive pay + full benefits. • Collaborative, creative team culture.

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 3 days per week. Current remote associates may also be considered.

Job Description Summary Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results. Job Description Key Responsibilities: • Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.

• Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.

• Collaborates on and assists with creative development and provides feedback on look and feel.

• Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.

• Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies.

May perform other responsibilities as assigned.

Reporting Relationships : Reports to Director/Manager. This is an individual contributor role.

Typical Skills and Experience:

Education : Bachelor’s degree in marketing, business administration or related field preferred.

License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Experience : Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.

Knowledge, Abilities and Skills : Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions and geographies. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator, highly organized, and able to build effective partnerships across functions.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values : Regularly and consistently demonstrates Nationwide Values.

Job Conditions:

Overtime Eligibility : Exempt (Not eligible)

Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.

ADA : The above

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