Senior Product Designer (AI Builder)

About this role

What the Role Is

The modern tech stack has collapsed the distance between designing an experience and shipping it. We're hiring Senior Product Designers to build the next generation of Babylist by leveraging this reality.

The Senior Product Designer is the primary owner for user experience, delight, and interaction quality on the team. Equal parts skilled designer, hands-on researcher, and AI-enabled builder, you own how things feel, think broadly about user flows across the full Babylist experience, and hold the bar for whether something is intuitive, beautiful, and emotionally right for the user. You work alongside product managers, engineers, and data partners, but you are the one driving the experience layer and making sure every interaction meets both the functional and emotional needs of our users to drive impactful outcomes for the business.

You flex beyond the basics by running research, standing up working prototypes (in hours not days), and contributing to production-quality front-end code ensuring polish is never a trade-off. You help Babylist make the transition into AI-native product development by modeling what an AI-native designer does every day.

In this role, you shape how parents discover products, receive gifts, and navigate early parenthood across web and native mobile. These are not casual interactions. Families are making decisions during one of the most meaningful and overwhelming transitions of their lives. The experience has to be easy to use, easy to understand, and worthy of the trust they place in us.

Who You Are

• Craft and experience obsessed . You care deeply about how things feel, not just how they function. You notice the details most people can't articulate but everyone responds to like transitions, motion, and accessibility. You hold the high bar for delight and have a portfolio of shipped consumer product work across web and native mobile that demonstrates this.

• A systems thinker. You see the full picture. You think about how a single interaction fits into a broader flow, how flows connect across products, and how the design system enables all of it. You design for coherence, not just screens.

• Industry aware and pattern fluent. You stay current with modern product design, not to follow trends but to borrow what's proven and challenge what's stale. You know the interaction patterns, design system conventions, and digital product best practices that have become table stakes, and you know when to apply them or evolve them when Babylist families need something different.

• Human-and-data-centered. You know how to leverage (and plan and run) generative and evaluative research to unlock actionable insights that guide product decisions. You bring concrete qualitative and quantitative evidence into design decisions and share clear, persuasive design rationale via concise and impactful communication.

• Product savvy . You know what's worth building and what isn't, what UX is right for a given context, and what will actually resonate with users in ways that support the business’ top line goals. You make engineers and product managers faster, not slower, by reducing ambiguity and tightening the scope of what needs to be solved.

• Critical thinker. You question assumptions and stress-test ideas before committing to them, distinguishing between what the data says and what people want it to say. You approach problems with creativity and multi-dimensional thinking.

• Feedback fan. You seek out friction before it finds you. You build feedback loops into your process from the start, not as a final check but as a continuous signal. You put prototypes in front of users early, share in-progress designs with teammates before they're polished, and actively solicit the critique that makes the work better.

• AI-native. You use AI tools to prototype, explore, and iterate at speed. You know how to move from a rough concept to an interactive prototype in hours, preferring to put a rough version in front of a user tomorrow than perfect a comp for two weeks. You have a portfolio of things you have designed and built this way.

• A real builder. You write production frontend code. You are not dependent on an engineer to translate your mock; you can ship it yourself.

• Outcome owner . You don't celebrate shipping, you own impact. You instrument your own work, track whether it's moving the right metrics, and hold yourself accountable for meaningful results. You make clean iterate/pivot/stop decisions based on evidence, not attachment.

• Adaptable to change . You select for change, not against it. You jump in where needed, working across team boundaries without waiting for permission. You are humble, low-ego, and biased toward action. You bring curiosity to ambiguity, not anxiety.

• Excited about the AI transformation. Not anxious about it. You believe this is the most interesting moment in modern design careers, and you want to help shape what an AI-first design organization looks like both at Babylist and as a category.

How You Will Make An Impact

• Own the experience layer across a customer journey or product surface end-to-end . Think holistically about user flows, brand expression, information architecture, and interaction patterns across the full Babylist product ecosystem - both web and native app - working with other designers and teams as needed.

• Design and build experiences that drive outcomes . That means using sound judgement to create experiences that solve real problems, are intuitive under stress, simple when decisions are complex, and delightful when the moment calls for it.

• Define excellence. Set the bar for quality, delight, and product excellence by demonstrating and teaching your team what great looks and feels like. Eschew perfection for learning that propels the product toward your high bar.

• Stay deeply connected to users . Talk to customers. Plan and execute research to ground design decisions in how families actually behave. Creat

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