Staff Product Designer(AI Builder)

About this role

What the Role Is

The modern tech stack has collapsed the distance between designing an experience and shipping it. We're hiring Staff Product Designers to build the next generation of Babylist by leveraging this reality.

The Staff Product Designer is the durable design owner of a major Babylist experience - the person the rest of the company looks to when a hard question about that experience has to get answered. Equal parts skilled designer, hands-on researcher, and AI-enabled builder, you own how things feel, think broadly about user flows across the full Babylist experience, and hold the vision for whether something is intuitive, beautiful, and emotionally right for the user. You work alongside product managers, engineers, and data partners, but you are the one driving the experience layer and making sure every interaction meets both the functional and emotional needs of our users to drive impactful outcomes for the business.

You flex beyond the basics by running research, standing up working prototypes (in hours not days), and contributing to production-quality front-end code ensuring polish is never a trade-off. You help Babylist make the transition into AI-native product development by setting the standard others adopt for what an AI-native designer does every day — in your own work and in the codified workflows you set for the team around you.

In this role, you shape how parents discover products, build their registry, receive gifts, and navigate early parenthood across web and native mobile. These are not casual interactions. Families are making decisions during one of the most meaningful and overwhelming transitions of their lives. The experience has to be easy to use, easy to understand, and worthy of the trust they place in us.

Who You Are

• Craft and experience obsessed. You care deeply about how things feel, not just how they function — the transitions, motion, and details most people can't articulate but everyone responds to. You have a portfolio of shipped consumer product work across web and native mobile that proves it.

• A systems thinker. You see how a single interaction fits into a broader flow, how flows connect across products, and how the design system enables all of it. You design for coherence, not just screens.

• Industry aware and pattern fluent. You know the interaction patterns and design conventions that have become table stakes — and when to apply them versus evolve them for what Babylist families actually need.

• Human-and-data-centered. You plan and run generative and evaluative research yourself, bring concrete qualitative and quantitative evidence into design decisions, and communicate design rationale clearly and persuasively.

• A product strategist and critical thinker. You articulate and defend where a product is going and why, working backwards from a vision. You question assumptions and distinguish between what the data says and what people want it to say, bringing everyone from ICs to the C-suite along with clarity.

• Feedback fan. You build feedback loops into your process from the start — putting prototypes in front of users early, sharing in-progress work before it's polished, and actively soliciting critique that makes it better.

• AI-native and a real builder. You move from a rough concept to an interactive prototype in hours, not weeks, and write production frontend code yourself rather than depending on an engineer to translate your mock. You have a portfolio of work built this way.

• Outcome owner. You instrument your own work, track whether it's moving the right metrics, and make clean iterate/pivot/stop calls based on evidence, not attachment.

• Adaptable and low-ego. You jump in where needed across team boundaries without waiting for permission, and you bring curiosity to ambiguity rather than anxiety.

• You naturally reach for AI in your work . At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.

How You Will Make An Impact

• Own a customer journey or major product experience end-to-end . Think holistically about user flows, brand expression, information architecture, and interaction patterns across the full Babylist product ecosystem - both web and native app - working with other designers and teams as needed.

• Set the design vision for your experience. Articulate where the experience should be in 12–18 months and define the sequence of bets that gets it there. Earn organizational alignment around a direction, not just consensus, and update your point of view with conviction and speed when evidence or business needs change.

• Design and build experiences that drive outcomes . That means using sound judgement to create experiences that solve real problems, are intuitive under stress, simple when decisions are complex, and delightful when the moment calls for it.

• Define excellence. Set the bar for quality, delight, and product excellence by demonstrating and teaching the organization what great looks and feels like. Eschew perfection for learning that propels the product toward your high bar.

• Stay deeply connected to users . Talk to customers. Plan and execute research to ground design decisions in how families actually behave. Create fast feedback loops through user testing, Babylist communities, and other channels. Your design decisions are grounded in reality, not assumption.

• Contribute to and evolve Babylist's design system . Build reusable components, define interaction patterns, and ensure consistency across web and native mobile.

• Operate with agency. Don't wait for permission — create the conditions for your success, starting before you have the full picture and bringing others along as you learn. High-velocity teams are the ones where agency is contagious.

• Build with AI-native workflows . Research synthesis, rapid prototyping, production code, design system evolution, interaction exploration. Show y

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