Senior Marketing Operations Specialist

About this role

Our Mission & Values: At Drata, we help companies earn and keep the trust of their users, customers, partners, and prospects. We’re the proof layer that shows great companies deserve the trust they aim to build.

We live our values every day. Built on Trust means consistency is everything. Act with Integrity by always doing the right thing. Being Customer-Obsessed keeps the people we serve at the center of our work. Competitive Fire drives us to push ourselves harder than anyone else. Diversity brings unique perspectives that lead to better solutions. Automation First ensures we save time and money by making efficiency a priority.

Our Culture & Work Style 🚀

At Drata, we’re not just building software - we’re building a mindset. Everything we do springs from:

- Be a Driver (Owner‑Operator Mentality): Own your work. Improve relentlessly. Deliver results.

- Move at Drata Speed (Precision & Velocity): Fast decisions. Quick learning. Immediate impact.

- Stay Mission-Driven (Customer‑Obsessed): Challenge assumptions. Deliver value. Stay hungry.

We pair that high-velocity culture with a thoughtful hybrid model because we believe flexibility and collaboration both matter. That’s why in the Bay we come together in-office Tuesday through Thursday our high‑impact collaboration days where teams align, strategize, and innovate. Mondays and Fridays are flexible, giving you space for focused work, balance, and autonomy.

If you thrive when you’re empowered, energized, and working with smart, mission-driven people, you’ll feel at home here.

Why Join The Drata Team?

The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide, united by a culture that values trust, speed, and continuous growth.

- See the Speed: https://www.youtube.com/watch?v=QidTdkGwKMY Watch our CEO, Adam Markowitz, discuss the hyper-growth journey, from $0 to $100M ARR in just four years

- Hear the Voice of the Team https://drata.com/about/life-at-drata: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available.

- Experience the Impact https://www.greatplacetowork.com/certified-company/7044563: See why we are consistently recognized on Fortune's Best Workplaces lists.

- Connect with Us on Socials: LinkedIn https://www.linkedin.com/company/drata/posts/?feedView=all - follow us for company updates, employee stories, and career news.

Job Summary:

Drata's Marketing Operations team is the operational backbone that turns marketing activity into qualified, attributable pipeline — and increasingly, the team building the AI-powered systems that make that pipeline engine scale. We're looking for a Senior Marketing Operations Specialist who can move fluidly between hands-on campaign execution and building the automations, integrations, and AI-driven workflows that remove manual work from the funnel.

This role owns core operational infrastructure while also acting as a builder: someone who sees a repetitive or error-prone process and asks "what would it take to automate this," then goes and does it.

What you'll do:

- Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities.

- Identify opportunities to apply AI/LLM-based tools to marketing operations workflows (e.g., data enrichment, lead scoring inputs, campaign QA, documentation generation) and prototype solutions independently

- Build predictive lead scoring models, next-best-action or next-best-offer engines, automated content or subject line personalization using generative AI or prioritization algorithms.

- Document what's automated, what remains human-in-the-loop, and why — keeping the team's automation framework current as new tools come online

- Own data hygiene standards for lead source, UTM tagging, and campaign metadata to support accurate attribution and pROI reporting

- Enforce QA processes for email deliverability, list accuracy, and personalization data

- Ensure workflows comply with GDPR/CCPA and internal data governance standards

- Support UTM standardization and analytics QA to keep attribution reporting audit-ready

- Collaborate with Marketing Analytics on reporting needs, campaign performance tracking, and attribution readiness

- Partner with Platform Ops on tool integrations and funnel-wide personalization efforts

- Build and maintain playbooks, SOPs, and process documentation to drive repeatability and reduce single-person dependency on critical workflows

What you'll bring:

- 4+ years in marketing operations, campaign operations, or a similar revenue operations role, ideally in B2B SaaS

- Hands-on expertise with HubSpot and Salesforce, including campaign structures, list management, and lead lifecycle configuration

- Experience with Clay, Asana-based workflow automation, or agentic/AI tooling in a marketing ops context

- Experience with lead routing tools (LeanData, Qualified, or similar)

- Demonstrated experience building automations or integrations — whether through native tool workflows, scripting, no-code/low-code platforms, or AI-assisted tooling

- Strong data hygiene instincts: comfort auditing, cleaning, and standardizing large datasets (UTM logic, lead source mapping, dedupe)

- Working knowledge of GDPR/CCPA and email deliverability best practices

- Excellent cross-functional communication — able to translate technical/operational constraints for non-technical stakeholders

- Comfort operating with ambiguity and taking ownership of ill-defined or newly-inherited processes

How we support you: At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving.

Explore how we invest in your Life at Drata

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