Senior Marketing Operations Manager

About this role

OPSWAT , a global leader in IT, OT , and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world’s critical infrastructure and securing our way of life.

The Position

OPSWAT protects critical infrastructure from the world’s most sophisticated cyber threats — and our marketing team is in the middle of a significant transformation to match that mission.

We are hiring a Senior Marketing Operations Manager who will ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline through well-designed processes, consistent execution, and actionable analytics. This is not a systems maintenance role. You are the person who keeps the infrastructure running smoothly and then asks: how do we make it smarter?

You will be a strategic partner to our Revenue Marketing, Field Marketing, SDR and Sales Operations teams, and the connective tissue between our tools, our data, and our revenue goals. You will also be our internal champion for AI adoption with leading the front on AI augmented marketing looks like in practice and helping the organization build that muscle through the work itself.

What You Will Be Doing

Own the Marketing Engine — and Make It Smarter

• Serve as the primary HubSpot admin, owning architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, and reporting. Push HubSpot past its documented capabilities, including evaluating and deploying emerging agent capabilities within the platform.

• Manage and optimize integrations across the full stack: HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.io (webinar platform), and SugarCRM (familiarity a plus; Salesforce experience).

• Keep the operational rhythm running lead routing, scoring, lifecycle nurtures, and campaign execution ensuring the right data reaches the right people at the right time, every time.

• Own martech budget, vendor relationships, and renewals. Bring rigor to every build-vs-buy-vs-automate decision and ensure every tool earns its place.

Platform Health & Governance

• Monitor platform health across the stack, establish alerting frameworks and proactively resolve system issues before they impact pipeline or campaigns.

• Own platform documentation, enablement, change management processes, and release management cadences across all administered systems.

• Serve as the subject matter expert between Marketing, Sales, Operations, and IT for technology platform requests, projects, and escalations.

• Translate business requirements from marketing and sales stakeholders into actionable technical configurations and system enhancements.

• Be the guardian of marketing data integrity. Maintaining compliance with GDPR and CAN-SPAM -clean, structured, trustworthy data is the foundation everything else is built on.

Lead Management, SDR Alignment & Pipeline Contribution

• Ensure all inbound and outbound demand is accurately captured, qualified, and routed with clear SLA accountability and zero tolerance for leads falling through the cracks.

• Own end-to-end lead lifecycle: capture, enrichment, deduplication, scoring, routing, and SLA monitoring through to SDR handoff and opportunity creation.

• Analyze lead follow-up performance, SLA adherence, and pipeline conversion from both inbound and outbound activities. Review disposition trends, highlight improvement opportunities, and deliver data-driven recommendations to align marketing output with SDR execution.

• Partner with the Global SDR Director and Sales Ops to continuously improve lead flow, ABM account prioritization, and handoff quality.

• Maintain and evolve lead scoring models informed by 6sense intent data, ZoomInfo, Cognism signals, and behavioral engagement.

Funnel Performance & Growth Optimization

• Think beyond the campaign. Own the full prospect-to-pipeline journey building nurture programs that move people through the funnel and partner with Sales to strengthen conversion at every stage.

• Run structured growth experiments across funnel stages - A/B tests on nurture sequences, landing pages, lead scoring thresholds, and SDR follow-up cadences. Document hypotheses, measure results, and scale what works.

• Take primary responsibility for campaign and funnel performance analysis. Monitor inquiry, conversion, and pipeline contribution metrics. Identify performance gaps, uncover root causes, and provide structured optimization recommendations.

• Deliver recurring performance summaries and actionable insights to Marketing and Sales stakeholders - not just what happened, but the so-what and the next action.

Turn Data Into Direction

• Build dashboards and reporting that tell a clear story about marketing’s impact on revenue. Give leadership the insights they need to make confident decisions.

• Partner with SalesOps and analytics teams to ensure platform data is clean, structured, and accessible for tooling and executive reporting. Maintain a single source of truth across HubSpot and CRM.

• Act as the analytical point of contact for Marketing, ABM, and SDR teams supporting demand review discussions with structured performance insights and consistent KPI visibility.

Lead AI Adoption Across the Marketing Team

• Design and manage automation and orchestration workflows across platforms to reduce manual effort, improve speed-to-lead, and increase conversion rates.

• Evaluate and pilot AI features within the existing stack including HubSpot, 6sense AI, and ZoomInfo Copilot and identify net-new tooling where capability gaps exist.

• Identify the highest-volume manual tasks across the marketing org and el

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