Senior Manager, Registration & Guest Communications (Event Technology)

About this role

Job Description: Senior Manager, Registration & Guest Communications (Event Technology)

MKTG Sports + Entertainment is seeking a Senior Manager, Registration & Guest Communications, with a primary focus on end-to-end event registration across global sports hospitality programs. This role is a full-time registration specialist responsible for building, maintaining, and managing the Swoogo registration platform and ensuring flawless attendee data, communication accuracy, and program organization across approximately 24 annual races.

This position is highly detail-oriented, repetitive in workflow, platform-heavy, and ideal for someone who thrives in structured, tech-enabled environments. The Senior Manager will serve as the day-to-day owner of the registration system, ensuring attendee accuracy, platform functionality, and timely communication with guests, clients, and internal teams.

This role reports to the Senior Director, Hospitality & Events.

You Will • Own and manage the full registration program across approximately 24 annual races, including all event-specific registration builds, updates, and maintenance

• Serve as the primary Swoogo platform owner, ensuring accuracy, functionality, and continuous optimization

• Create, review, and refine registration copy including guest instructions, confirmations, reminders, platform text, and FAQs

• Manage attendee data end-to-end, including guest list accuracy, dietary needs, access levels, and required program information

• Communicate directly with guests to resolve registration issues, correct submissions, and gather missing information quickly and professionally

• Track registration progress and provide ongoing status updates to internal teams and clients

• Coordinate with cross-functional teams to ensure alignment between registration, event operations, and guest experience

• Support merchandise fulfillment workflows for each race when based in Charlotte, ensuring registrants receive correct items and directing junior staff responsible for packing and shipping

• Create client-ready materials including registration reports, attendee summaries, itineraries, and collateral

• Lead or support internal and client calls related to registration timelines, status, and next steps

• Identify opportunities to improve registration processes, tools, communication templates, and platform workflows

• Evaluate registration performance post-event and recommend improvements for future cycles

• Support broader event tasks as needed, with a focus on registration and merchandise coordination rather than on-site hospitality

You Have • Bachelor’s degree required

• 5+ years of experience in event registration, event technology, program management, or platform-based operations

• Hands-on experience with registration platforms (Swoogo preferred; Cvent, Bizzabo, or similar acceptable)

• Strong experience writing, editing, and reviewing registration copy and guest-facing communication

• Exceptional attention to detail and comfort with repetitive, accuracy-driven workflows

• Excellent verbal and written communication skills

• Proven ability to manage high-volume attendee data and complex registration requirements

• Strong organizational and project management skills

• Ability to manage multiple races, timelines, and communication streams simultaneously

• Experience supporting corporate events or hospitality programs preferred

• Comfort working in a non-traveling, platform-focused role

• For Charlotte-based candidates: ability to support merchandise fulfillment coordination with junior staff

The annual salary range for this position is $54 ,000–$85,000 annually. We base placement within the salary range on a variety of factors, including relevant experience, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.   

Benefits available with this position include: • Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including providing time off according to the Colorado Healthy Families and Workplaces Act, following its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com .

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LI-Hybrid #L-Remote #LI-BB1

The Perks Not only will you be joining a multi-award-winning Agency with great culture, you will also have the unique opportunity to collaborate with colleagues from our other offices across the globe. There is a whole heap of benefits that come with the role- a flexible holiday package starting at 20 days, corporate discounts, commuter benefits, cell phone reimbursement and much more. Our benefit plans have your total well-being in mind, and we offer an extensive list you can choose from to suit your needs.

About MKTG Sports + Entertainment MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. Today, we help brands move at THE SPEED OF FANS which means we aim to know fans better than they know themselves. MKTG S+E is a part of the broader dentsu Sports International network.

Working with Us We’re an agency born of fanatics…fans of sports (yes, even pickleball). Fans of music (we sing in the sho

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